Fairy Magic Takes Flight with New PixiGlow Makeup Line

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Creator Petra Strand draws inspiration from Disney. Fairy online activities designed to help women define & rediscover their inner Tinker Bell.

Like many of today’s women, Petra Strand is busy with family, community and work. As founder of Pixi cosmetics, and a mother of two, she knows firsthand how women can be consumed with their many responsibilities. On a quest to recapture her own sense of whimsy, Petra was inspired by Disney’s Tinker Bell to create a new line of makeup to make women feel as fresh and ageless and even magical, as the famous fairy. Available now at Target and PixiBeauty.com, the PixiGlow collection captures Tinker Bell’s timeless charm with products that help women rekindle their own glow.

To help women discover their own Tinker Bell, Pixi has created a series of online activities over the coming months. Already active on both Facebook and Twitter, Pixi will give fans enhanced access to the brand through online events including contests and parties featuring special prizes and guest bloggers who will share tips and ideas. Fans are also invited to engage with PixiGlow on Pinterest, the social networking site that provides users with a virtual pinboard to organize and share their favorite things online.

“By calling to mind the timeless beauty of Tinker Bell and wonder of Disney, the PixiGlow line is designed to help women conjure up their own sense of fantasy. I understand how busy their lives are, which is why we’ve made the palette and other products both easy to work with and fun to play with,” said Petra Strand, founder of Pixi. “The result is a naturally radiant look that reflects Tink’s own classic, fresh beauty.”

At the center of the collection is the Fairy Face Palette which includes five eye colors, a three-color blush palette, five lip creams, a duo eye applicator, blush brush and duo lip applicator. Featuring shades of champagne and rose, the palette makes it easy to achieve that flawless fairy look. Additional products in the PixiGlow collection can be found here: http://www.pixibeauty.com/makeup/pixiglow

For more from Petra, visit her blog at http://www.PetraPersonally.blogspot.com. Fans can also follow the brand and get more information by visiting:

  •     Facebook.com/PixiBeauty
  •     Pinterest.com/PixiBeauty
  •     PixiBeauty.com
  •     @PIXIBeauty

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Caitlyn Koch
Peppercom for Pixi
212-931-6149
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