Augmented Reality Company Candy Lab Introduces Cachetown

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Augmented reality application turns heads at the 2012 South by Southwest Conference.

The entire Candy Lab team cordially invites you to challenge your own perspective on the
limitations of reality by experiencing the application first hand as many others already have since the products successful launch in Austin.

Last weekend after an exciting demonstration of location based augmented reality introduced by Candy Lab in Austin, Texas it was quickly dubbed one of the major highlights of the South by Southwest Screenburn Arcade Conference - a distinction most commonly reserved for more traditional console based applications.

The concept behind this app Cachetown – which is completely free of charge - works in real time relative to the users’ real geographic location and presents opportunities to collect super imposed virtual items (such as coins, boxes and medallions) that translate into actual rewards.

Said concept shatters the conventional wisdom that limits games to fictional settings by operating on a two-fold implication model. First and foremost, the users get to literally explore the world around them as they normally would, but gain access to the augmented reality game that already surrounds them by simply looking through their mobile device.

After collecting items in the game, the user can trade in their acquired points for in-game power ups or for tangible external prizes. It’s truly that simple.

The second implication further blends the line between reality and fiction by providing the opportunity to vendors to independently present specialized offers to users via the market place that this game creates in its augmented world.

This means that consumers now have an innovative and fully interactive direct line to the very vendors that market to them on a daily basis. This creates yet another chance for users to get real world benefits from the game.

The entire Candy Lab team cordially invites you to challenge your own perspective on the limitations of reality by experiencing the application first hand as many others already have since the products successful launch in Austin.

To gather more information about Candy Lab or to schedule an interview with Andrew Couch, please feel free to call 858-699-3535 or email contact(at)candylab(dot)com.

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