San Diego, California (PRWEB) March 28, 2012
Restaurant Revolution Technologies, Inc. (RRT) (http://www.rrtusa.com), has named former Vice President of Information Technology at California Pizza Kitchen, Brian Krakower, as the company’s Chief Technology Officer. RRT’s Cloud based order management technology solution empowers restaurant operators to provide their takeout customers with a consistently professional and delightful ordering experience where the customer never waits on hold, speaks to a friendly menu expert every time, and can be confident the order is accurate regardless of complexity. To restaurant operators, RRT delivers quantifiable financial value including:
- Increased number of takeout orders by capturing the industry’s 30% of customers who drop off due to extended on hold times and gaining repeat orders through high customer satisfaction.
- Increased check average by 15-20% by employing a conversational order taking process which results in more up sell and cross-sell opportunities.
- Reduced internal operational burdens and costs by enabling restaurant staff to focus exclusively on dine in customers.
- Improved understanding of customer needs and wants by applying analytics from gathered customer ordering data.
Krakower brings more than 20 years executive leadership to RRT, as well as deep understanding for the inherent operational and technical frustrations both consumers and restaurant operators experience when trying to place and fulfill takeout orders of increasing volume and detail.
“Brian’s experience and laser focus applying technology to solve the often broken takeout order experience hits the mark perfectly,” commented Doug Kollus, 30 year restaurant industry veteran and CEO of Cabo Restaurant Group. “With most consumers reporting they plan to dine in less often due to economic concerns, more restaurant operators are recognizing that takeout represents the fastest avenue for growth. As such, technology along with fine-tuning service formats, are becoming crucial to the operator strategy to answer the consumer call for speed, convenience, and accuracy.”
“I am excited to join RRT and be a part of the revolution it is creating through helping the entire restaurant industry capitalize on new revenue and consumer experience enhancing opportunities,” Krakower said. “Restaurant takeout practices have been slow to evolve and have not taken advantage of technology or process advancements from related industries. As a result, there are huge opportunities for RRT to help operators improve customer service and realize additional profits by lowering costs and increasing sales.”
While at California Pizza Kitchen, Krakower became the first technology executive to implement an integrated software and telecom solution for phone-in takeout and delivery orders in more than 200 restaurants nationwide. Prior, Krakower served in executive IT or key technical infrastructure positions at The Cheesecake Factory and The House of Blues Restaurants and Entertainment Company. Krakower holds a Bachelor of Science in Mathematics from University of California, Riverside.
“We are pleased to welcome Brian to the RRT team,” said Brett Harman, RRT’s founder and president. “Where most of the restaurant industry views takeout as a distraction, we see opportunity to help operators grow their businesses while improving the restaurant experience for all their customers and employees. We look forward to Brian driving the innovations that will continue to bring this vision to life.”
Restaurant Revolution Technologies, Inc. (RRT) is the pioneer in full service and fast-casual order management technology solutions. RRT’s proven and patent-pending Cloud based technology empowers restaurant operators to enjoy meaningful financial benefit through significant increased takeout revenue, reduced internal operational burdens, and improved understanding of customer needs. Specifically, RRT’s easy-to-implement solution enables restaurant operators to provide their takeout customers with a consistently professional and delightful ordering experience where the customer never waits on hold, speaks to a friendly menu expert every time, and can be confident the order is accurate. RRT serves popular restaurant chains nationwide. For more information, visit: http://www.rrtusa.com.