The basic premise is to create quality content on your site, optimize it and get the word out that this quality content is available.
Wayne, NJ (PRWEB) March 23, 2012
Ballantine Digital, a provider of search engine optimization (SEO) and social media solutions to mid-sized companies, has recently added a new blog post that outlines the top four ways that you can improve the performance of your website when it comes to organic traffic. These methods include article marketing, link scattering, search engine optimization, and the social web. Since these methods have little to no cost other than your own time, they should be an integral part of your online marketing strategy.
For example, search engine optimization, one of the tactics described in the blog post, is designed to improve organic search traffic, or visitors that find your website through a simple search engine query. Unlike pay-per-click advertising, organic search traffic costs you nothing. However, if you don’t take the time to optimize your website, you’ll end up lower in the search engine results.
Ryan Cote, Director of Marketing for Ballantine, notes, “The tactics for improving your website’s organic traffic are not obscure or technologically difficult. The basic premise is to create quality content on your site, optimize it and get the word out that this quality content is available. None of these methods require costs other than the labor to create content and optimize your website.”
The Ballantine Digital blog post outlines four tactics that you can use to improve how potential customers find your website. Users want to find quality information that answers their questions or shows them solutions to their problems. If you provide quality information in the form of articles, white papers, blog posts, and other content, visitors that arrive at your site organically will stick around your site longer and will be more likely to opt in to a newsletter, download white papers, or provide you with information that you can use to generate a relationship with that potential customer.
To read the full blog post and to learn more about Ballantine Digital and its services, visit:
About Ballantine Digital:
Ballantine Digital provides SEO & social media services, including conversion rate optimization, to mid-sized companies looking for increased search engine rankings & social visibility. For more information on how Ballantine can increase your online visibility, please visit BallantineDigital.com.