Pulse Partners with Rhys Millen Racing for 2012 Season

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Pulse - The Safer Braking Technology joins Rhys Millen Racing as a co-primary sponsor on the No. 67 car in the upcoming 2012 Formula Drift, Global RallyCross Championship and Pikes Peak International Hill Climb.

Pulse - The Safer Braking Technology joins Rhys Millen Racing as a co-primary sponsor on the No. 67 car in the upcoming 2012 Formula Drift, Global RallyCross Championship and Pikes Peak International Hill Climb.

Now entering his 21st year racing, Rhys Millen continues to be an industry leader and one of the most sought after performance drivers in the automotive scene. Born in New Zealand in 1972, Rhys is the son of famed rally and off road racer Rod Millen. Rhys joined Rod in the US as a teenager and founded Rhys Millen Racing at the age of 21. RMR (Rhys Millen Racing) is an automotive fabrication, tuning and parts facility concentrating on rally, drift and movie car preparation in Huntington Beach, CA.    

Formula Drift 2011 produced results showing that Hyundai can compete at the highest level. Rhys finished the season with 2 consecutive podium finishes. In preparation for 2012, the Hyundai Genesis Coupe was completely rebuilt from the ground up. The car showcases the new 2013 Hyundai Genesis Coupe exterior and numerous improvements to the chassis. First race is set for April 6 in downtown Long Beach, CA.

In the Global RallyCross Championship, Rhys would finish the 2011 season 3rd in points overall after an all-out battle during the X-Games 17 RallyCross final in downtown Los Angeles. The Hyundai Veloster moves into its second season with significant improvements in time for the first race on May 26 at Charlotte Motor Speedway. There is no doubt in anyone's mind that the 2012 season shows even more potential that these Velosters can be on top.

“Pulse is proud to launch this new partnership between Pulse and Rhys Millen Racing. With Hyundai and Rhys Millen having such a rich heritage in Formula Drift, Global Rally Cross and the International Pikes Peak Hill Climb, we could not imagine a better way to promote the Pulse Safer Braking Technology message of helping protect drivers from rear-end collisions.” – Mark Patrzik, Pulse Racing Program Manager

The team is set for testing the 2012 Formula Drift Hyundai Genesis Coupe on March 29, 2012. More details on Global RallyCross and the Pikes Peak International Hill Climb to follow in the coming weeks.

About Pulse:
Pulse protects drivers from rear-end collisions. According to the Department of Transportation, 90% of rear-end collisions could be avoided if the trailing vehicle had one extra second of warning. Pulse is an aftermarket DOT certified rear-end collision deterrent that pulses an automobile’s third brake light when the driver presses the brake pedal. Studies have demonstrated that Pulse increases the reaction time of the trailing driver by almost 50% and that a distracted driver is 69% more likely to notice Pulse.

Designed and manufactured in the U. S. since 2005, Pulse is available at many new Hyundai dealerships and other new car dealerships across the nation. For more info on Pulse, please visit http://www.pulseprotects.com.

About Formula Drift:
Entering its ninth season, Formula DRIFT is recognized as North American's professional drifting championship series. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the worldwide leader for the Sport. This high-skilled, high-powered motor sport where drivers intentionally maneuver their cars into well executed, controlled sideways slides at high speeds through a marked course, has professional drivers & teams competing in seven championship competitions in 2011. http://www.formulad.com

About Global RallyCross
The Global RallyCross Championship combines the best aspects of circuit racing, off-road racing and rally competition to deliver intense action in a variety of fan-friendly environments. This made-in-the USA variation on the established European sport of rallycross pits small production-based cars against each other for door-to-door racing featuring dirt, asphalt, and a 70′ gap jump. Drivers progress through a series of timed heats to a final race, where winner takes all. Multiple cars line up to start at once and jostle for the win over a four-lap race.

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Mark Olson
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