By integrating social media programs with existing loyalty programs, one can not only drive sales to existing customers, but also turn your best customers into your best one-to-one sales channel.
Alexandria, VA (PRWEB) March 26, 2012
There are more smartphones, tablets, and other cellular-enabled devices in the United States than people, which has changed the way consumers communicate with each other, and with the brands to which they are loyal. The influence of smartphones, mobile applications, and social media on customer loyalty means that marketers must incorporate them into their existing loyalty programs in a manner that resonates with their customers and gets results.
Learn best practices for incorporating social media and mobile into customer loyalty programs on Tuesday March 27, 2012 at 1:00 p.m. ET via an educational webinar, “Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs”.
Presented by Dave Hanley, Founder & Principal with Banyan Branch and Mark Robeson, SVP of Sales & Marketing with VIPdesk and hosted by Loyalty 360, this webinar will review how to integrate social media and mobile communication tools into an overall customer loyalty strategy in a strategic manner.
Topics to be covered during this webinar include:
- The basics of incorporating social and mobile into an existing loyalty program
- Developing a strategic approach to social/mobile enabled loyalty programs
- Where to start: social and mobile tools and techniques
- Social and mobile “do’s and don’ts” for customer loyalty success
- Measuring ROI from social/mobile enabled loyalty programs
- Case studies highlighting successful social and mobile loyalty programs
“A brand's most loyal customers should express themselves not only through the dollars they spend, but through their endorsements to friends online," says Dave Hanley. "By integrating social media programs with existing loyalty programs, one can not only drive sales to existing customers, but also turn your best customers into your best one-to-one sales channel."
“The topic of how to best integrate social and mobile into existing loyalty offerings is one that is very relevant to loyalty marketers regardless of industry,” said Mark Robeson. “We are looking forward to sharing our insight and discussing the topic in depth during our upcoming webinar.”
Webinar registration is limited—interested parties can register for this webinar online at http://bit.ly/zrahGN. For more information, email firstname.lastname@example.org or call 703-837-3507.
About Banyan Branch
Banyan Branch, based in Seattle, WA, is a full-service social media agency that provides end-to-end marketing services including strategy, creative, execution and analytics. With a holistic approach that integrates Strategy, Social Media Creative, Engagement and Research & Analytics, Banyan Branch delivers social media programs unmatched by smaller agencies, while providing more personalized service and quicker response than large-scale digital firms. Dozens of the world's leading brands, including Amazon, Clarisonic, FOX, Gilt Groupe, Microsoft, Porsche, Parallels and T-Mobile have partnered with Banyan Branch to implement a wide variety of social media campaigns. Any company ready to connect with its customers where they live and breathe, can contact Banyan Branch via http://www.BanyanBranch.com.
For over a decade, the world's most prominent companies have relied on VIPdesk to provide highly personalized concierge and customer loyalty solutions to engage and service their customers. VIPdesk’s full suite of service offerings, supported by a team of over 1,200 global professionals, includes concierge and customer loyalty solutions, experiential offerings and assistance services. To learn more about how VIPdesk provides impeccable service, visit http://www.vipdesk.com.