and Naot Donate More than $10,000 Worth of Shoes to Women’s Lunch Place

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Boston shelter guests will benefit from shoe donation., a premier online shoe retailer, announced today that they have donated more than $10,000 worth of shoes to the Women’s Lunch Place thanks to generous support from Israeli shoemaker Naot.

Naot footwear is one of the leading comfort footwear brands in the market. Since 1991, Yaleet Inc. and Naot have been donating shoes to people in need with the help of their retailers.

“To our company, comfort is a concept that goes beyond the fit of shoes; it is how we treat each other, our customers, our environment and is reflected in how we treat those who are down on their luck. My favorite part of our company is the fact that we donate shoes weekly to folks that really need them. There are few feelings that compare to helping a less fortunate person experience the happiness of putting on a brand new, comfortable pair of shoes and we strive to accomplish this with every donation we take part in. Every year we donate approximately 15,000 pairs of shoes to local charities, in hopes that we will bring joy and happiness to people’s lives one step at a time.” – Steve Lax, President of Yaleet Inc. (distributor of Naot Footwear)

The shoes were distributed to Women’s Lunch Place guests on March 1, 2012 by representatives from both and Naot. More than 100 women will benefit from the shoe donation.

“ is incredibly pleased to have the opportunity to make a donation of this scale to the Women’s Lunch Place,” said Phil Meynard, President of Planet, Inc. “They provide a valuable service to the Boston community and we’re always happy to support another local organization!”

“When I consider the sheer number of miles that our Guests put on their feet on a yearly basis, I would say that good shoes are just as important as good quality food,” said Sharon Reilly, Executive Director. “We are honored that PlanetShoes and Naot chose the Women’s Lunch Place as a partner in their efforts to bring joy and happiness to people’s lives. Everybody loves a comfortable and beautiful pair of shoes. Our Ladies got both with the donation.”

The Women’s Lunch Place is a safe, comfortable daytime shelter for primarily low-income homeless women, victims of violence and women suffering from mental health problems and addiction. They currently provide services to more than 150 women and their children in the Boston-area each day.

About Yaleet Inc./Naot
Since its creation, Yaleet (distributor of Naot Footwear) has been guided by two basic principles: They offer solutions and they promise trust. Their superbly crafted products demonstrate their response to the compelling need for healthy, comfortable and fashionable footwear. At the same time, their unfailing commitment to integrity makes quality customer service their very highest priority. At Yaleet, they believe that all people should have the opportunity to live comfortably and look stylish. This is one of the countless reasons behind their drive, with the help of retailers and local charities to fit as many people as they can around the nation with Naot Footwear.

About is an innovative lifestyle retailer committed to helping people live healthier, more eco-friendly lives. The first in the industry to offer a CarbonFree® shipping alternative, specializes in products that blend function, style, comfort and value with eco-ethics. The company proudly offers a wide selection of shoes, bags, and other accessories from more than 160 brands. For more information, visit

About Women’s Lunch Place
Women’s Lunch Place has been serving poor and homeless women in Boston for more than 25 years. It is one of the few places where women in need can find safety, comfort, and sustenance during the day. Located in Boston’s Back Bay—and with volunteers from Greater Boston and beyond—Women’s Lunch Place is a caring community that provides nutritious breakfast and lunch, along with education, social programs, and advocacy. For more information, visit

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Kathryn Rohanna
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