I wanted my daughter to understand that she doesn’t need to wear cosmetics with provocative names to feel grown-up and beautiful.
Mesa, AZ (PRWEB) March 26, 2012
What’s Your Virtue?®, a beauty company focused on inspiring women with the belief that beauty starts within, has created a lip gloss aimed to remind women of their virtue each time they wear it. The Lip Bliss™ collection consists of six shades of gloss branded for six different virtues.
Founded in 2008, What’s Your Virtue?® began with a mother’s vision to provide her teenage daughter a more wholesome alternative to the cosmetic products being sold on the market.
“I found the branding and names of many cosmetic products to be offensive and not appropriate for a young teenage girl,” said Sara Buntrock, co-founder of What’s Your Virtue?® “I wanted my daughter to understand that she doesn’t need to wear cosmetics with provocative names to feel grown-up and beautiful.”
As a result, the product is catching on with women of all ages.
“I enjoy Lip Bliss,” said Teresa Manning, a 54 year old What’s Your Virtue customer from Knoxville, Tenn. “I worked in the beauty industry for many years and this is a quality gloss. I love gifting my friends with Lip Bliss to remind them of the virtues I find so special within them.”
“We’re aware that sex sells,” said Molly DeCrow, co-founder. “But we’re taking a stand and saying it doesn’t have to be this way. Women everywhere deserve products that remind them that being virtuous is beautiful.”
The Lip Bliss™collection combines naturally fortifying castor, cranberry, and safflower seed oils to create radiant shine without stickiness. Each Lip Bliss™ color was carefully formulated to complement different skin tones. The virtues are:
- Devotion – a barely-there pink shimmer
- Kindness – a warm coral shimmer
- Curiosity – a rich mulberry shimmer
- Wisdom – a bronzed red shimmer
- Generosity – a golden brown sugar shimmer
- Simplicity – a clear glossy shimmer
In addition to the essential oils, Lip Bliss™ purifies and protects lips with antioxidants, green tea extracts, and moisturizing vitamin E. The proprietary formula is gluten free, contains no fillers or parabens and involves no animal testing.
Lip Bliss retails for $12 and is available in more than 80 spas and gift shops in 26 states. For a listing of retail stores or to purchase Lip Bliss online, visit http://www.whatsyourvirtue.com.
About What’s Your Virtue?®
What’s Your Virtue?® is an Arizona-based beauty company founded on the belief that beauty starts from within. The company was started in 2008 by Sara Buntrock, Amy Mannes & Molly DeCrow after they felt the cosmetics market lacked products that sent an honorable, positive message to young girls and women. For more information, please visit http://www.whatsyourvirtue.com