Who’s Who at The Top Political Agencies in 2012

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Sales-Fax News Reports on key political agency-client relationships driving the 2012 election.

When it comes to budgets the outlook for spending, is especially good for TV and digital media.

Sales-Fax News, announces their newest feature, 2012 VIP Political Agencies.

Editorial Director, Mary Ann Cavlin, says “This new resource covers over 50 agencies that are supporting 101 presidential, senatorial, congressional and gubernatorial campaigns, as well as PAC committee activities, for this year’s elections. Updates and additions will be made every day, as the political scene changes almost daily as we head toward November 6th.”

“Political agencies operate somewhat differently than traditional ad agencies,” Cavlin notes. “The services they offer focus more on political consulting, frequently referred to as ‘targeting;’ strategic research; and media planning and buying, especially digital. Most shops have a creative director, and a PR specialist, but few of these agencies indicate they offer, ‘full service advertising.’

“Even the titles used by their staff,” Cavlin continues, “reflect their approach to getting candidates elected. ‘Founders,’ ‘principals’ and ‘partners’ are showcased along with ‘Political Directors,’ ‘Political Strategists,’ and Senior Political Advisors’.

“However, there are three times as many people in these agencies buying and planning media than there are creative and public relations directors. It says a lot about the importance planning and buying media are to winning election campaigns. These agencies may not be well-known, and they may have small staffs, but their media budgets could be considerable," Cavlin adds.

When it comes to political spending, the outlook is quite good for digital and television this election year. This was clearly forecast by a political trend piece we published last July, Cavlin states. In the article, Jon Gibs, Senior Vice President, Analytics, and Insight at The Nielsen Company observes, “It is undeniable that digital advertising will play a larger role in the 2012 election cycle than at any point in history. A unique aspect of social media is, it is ‘far and away the number one online medium used while watching television.'" Yet, Gibs also reminds us that in spite of digital’s growth, television still has a larger audience. He observes, “There are about 100 million Americans reachable by television but not Internet media.” Cavlin concludes that with those numbers, the opportunities for the growth of political agencies, will continue unabated.

SALES-FAX NEWS is an online news magazine, published five times per week exclusively for sellers of advertising, sponsorships or marketing services. It is the most trusted source for in-depth interviews and technology created exclusively for ad sales. The focus is on the future to provide the best known names in media with "must have" intelligence for getting their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning, or will be soon. Subscribers are also supported by the unique Power Brands & Agencies Directory, which features key contact & planning information to help them with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Ashley Guadioso-Mauro, Marketing & Communications, 212-684-9665, Ext. 204, Email: aguadioso(at)sales-fax(dot)com.

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Mary Ann Cavlin
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