Call Tracking Metrics Launches White Label Service for Marketing Agencies

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New service allows agencies to fully brand the software for their clients, thereby giving them a powerful tool to communicate the inbound lead performance of each advertising campaign.

Call Tracking Metrics' white label product gives agencies a number of tools to measure and communicate marketing campaign performance.

[Call Tracking Metrics, a call tracking software company, recently launched a new service allowing agencies to fully white label their software. This enhancement will enable agencies to promote the rich reporting features of the Call Tracking Metrics product with their agency brand.

The white label product is available within Call Tracking Metrics’ new Agency Plus plan. As part of the plan, agencies can:

  •     Designate a white labeled URL for their clients to visit to access the call tracking reports
  •     Upload their agency logo to appear on all pages and reports
  •     Indicate an agency email address for all system emails to come from
  •     Write custom content for a help page
  •     Write a custom footer for all system emails

Call Tracking Metrics’ white label product gives agencies a number of powerful tools to measure and communicate marketing campaign performance. By linking tracking numbers (local or toll free numbers) with each campaign, an agency is able to answer common questions from their client, such as: how many phone calls have I actually received from that ad placement?

Agencies are able to view real-time data about the sources of each of their client’s inbound phone calls through reports such as calls by source, calls by keyword, calls by referrer, and calls by landing page. In addition, they can access cost reports allowing them to accurately factor in call tracking costs into client billing.

With the new white label product, an agency can give their client(s) access to a fully branded version of the Call Tracking Metrics system. Within the system, the client is able to review the reports the agency has set up and can access the call log, which is a real time dashboard of each call coming in. The call log provides information about the source of the call, the caller demographic information, past call history, keywords associated with the caller etc. The call log is a great tool for any business to use in the moment when answering calls as a way to instantly know who is calling and how to best approach the call for the best outcome.

More About Call Tracking Metrics
Based in Annapolis, Maryland, Call Tracking Metrics is now serving over 1000 agencies and businesses in North America and Canada. Founded by technology veteran, Martin Fisher, Call Tracking Metrics has been ranked as the top call tracking service by (an independent authority on internet marketing vendors) for 6 months in a row. The company’s primary focus is call tracking: a method of designating tracking numbers to each marketing campaign. Real time reports show the performance of each campaign based on call performance so that customers can make smart decisions in allocating advertising dollars. In addition, Call Tracking Metrics provides customers with critical information about each inbound phone call prior to picking up the call so that the receiver can more perfectly handle the conversation.

For more information about Call Tracking Metrics products and services, visit or call (877) 237-4488.

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Laure Fisher
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