Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map...
Atlanta, GA (PRWEB) March 26, 2012
The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced Proximus Mobility, a hyperlocal proximity marketing software company, as one of the Top 10 Innovative Technology Companies in Georgia.
The coveted Top 10 Innovative Technology Company Awards recognize Georgia-based companies for their innovation, financial impact, and their efforts at spreading awareness of Georgia's technology initiatives throughout the U.S. and beyond. Each Top 10 company will present their innovation on-stage during the 2012 Georgia Technology Summit (GTS) on March 28, 2012, at the Cobb Galleria Centre.
“Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map as a state where technology innovation can thrive,” said Tino Mantella, president & CEO of TAG. “We applaud Proximus Mobility and the other companies for standing out as leaders in Georgia’s technology community and look forward to showcasing them at our annual Georgia Technology Summit.”
Co-founder and CEO of Proximus Mobility, Michael Zeto stated “We are excited and honored to be named a TAG Top 10 Innovative Technology Company. Proximus Mobility’s innovative, integrated proximity marketing software suite has changed how brands connect with their customers and continues to raise the standards of marketing intelligence. By creating a new marketing medium, hyperlocal mobile advertising, that reaches customers at the point of purchase, Proximus Mobility provides brands a new solution to capture robust consumer data and to increase customer loyalty.” This technology is also being integrated in out-of-home media environment to enhance digital advertising. “We look forward to continuing to grow and innovating in the state of Georgia,” continued Zeto.
“The competition for Top 10 recognition was particularly fierce this year,” said Dennis Zakas, a partner and founder of Zakas & Leonard, LLP, Chair of Group Office Buys, LLC, and chairperson of the Top 40 Selection Committee. “Proximus Mobility and the other top companies demonstrate the depth and breadth of Georgia’s technology community. We are pleased to recognize Proximus Mobility and the other group of companies and believe that the community will be just as impressed as we are by their innovation and impact on Georgia’s technology industry.”
“Proximus Mobility is a comprehensive hyperlocal proximity mobile marketing solution which not only delivers relevant ad content but also captures consumer behavior profiles that are important to brands,” stated Zeto. This very hyperlocal form of location based marketing provides a measureable ROI to the businesses that utilize it and takes mobile advertising to a new level of effectiveness. CEO Zeto continued, “We know that 70-90% of shoppers are using their mobile devices to look for coupons, read reviews and compare prices in the out-of-home environment. Recognizing this, we are providing an innovative solution that allows brands to engage customers at the point of purchase and provides marketers with valuable data such as traffic patterns, dwell times and shopping behavior profiles, empowering them to make more informed business decisions, growing their bottom line, building customer loyalty and completing the sales cycle.”
For more information about TAG and the Georgia Technology Summit and to register for the event, visit http://www.tagonline.org/georgia-technology-summit.php. Follow the conversation on Twitter through #GTS2012.
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to digital out-of-home, ATM and kiosk companies, ad networks, retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. This solution offers relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location-based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.
About The Technology Association of Georgia (TAG)
The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 15,000 members and hosting over 200 events each year. TAG serves as an umbrella organization for 30 industry societies, each of which provides rich content for TAG constituents. TAG’s mission is to educate, promote, influence and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia’s technology leaders and companies; and advocates for legislative action that enhances the state’s economic climate for technology. Additionally, the TAG Education Collaborative (TAG’s charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at http://www.tagonline.org or TAG’s community website at http://www.TAGthink.com. To learn about the TAG-Ed Collaborative visit http://www.tagonline.org.