Being creative, being relevant, providing outstanding customer experiences and openly communicating is what matters … and these are all part of the guerrilla marketer's weapons."
Courtenay, BC (PRWEB) March 28, 2012
Small business owners, the lifeline of the economy, often experience business challenges caused by marketing challenges. Entrepreneurs often don’t have the time, the budget, the desire or the skills to invest in their employees, improve their customer experience or market their business properly. According to Carol Wain, founder of Marquee Marketing, Marquee Incentives and World Incentive Network Inc. (WIN), this reality means the difference between success and failure and she’s set out to lessen their load by marrying employee and customer engagement with guerrilla marketing techniques.
Ms. Wain, 2003 Entrepreneur of the Year; Director for the Comox Valley Airport Commission; Past President of the Incentive Travel Council; and Past Director for Society of Incentive Travel Executives Canada, has added another tool in her toolbox with her Guerrilla Marketing Practitioner certification awarded to her in January, 2012, by, no other than the “Father of Guerrilla Marketing” himself, Mr. Jay Conrad Levinson.
Ms. Wain credits guerrilla marketing in enabling businesses to reach their target markets despite the lack of a big-brand sized marketing budget. Ms. Wain said, “The good news is that engaging your customers and prospects doesn’t have to be expensive. Being creative, being relevant, providing outstanding customer experiences and openly communicating is what matters … and these are all part of the guerrilla marketer’s weapons.”
Ms. Wain employs guerrilla marketing strategies to help small and medium sized businesses achieve success beyond their expectations. Her innate marketing skills plus her years of business improvement experience enable her to mentor her clients toward improving their bottom line and growing their business year on year.
Through Ms. Wain’s guidance, her clients continue to increase profits, understand their customers better and develop loyal and supportive employees. “The connections between employee engagement and customer engagement; between employee engagement and profit; and between customer engagement and profit are very real and measurable.” said Wain. By focusing on customers’ experiences and understanding customers’ expectations, Marquee Marketing’s clients build a “tribe” of engaged customers and highly profitable brand ambassadors, which creates a WIN-WIN-WIN situation for all.
To help get entrepreneurs on the right track with their online marketing, Wain is pleased to announce the first in a series of complimentary, web-based, 5-day Small Business Marketing Challenges at http://smallbusinessmarketingchallenge.com
For more insight into guerrilla marketing, customer engagement and employee engagement. Go to http://marqueemarketing.biz/blog/
About Marquee Marketing
Founded in 2011, Marquee Marketing, a division of World Incentive Network Inc. (WIN) shows entrepreneurs and executives how to increase profits and engagement using digital marketing tools and business improvement plans, including: social media marketing, mobile marketing, online marketing and local marketing; online reputation management; special events; employee recognition programs; customer loyalty programs and sales incentive campaigns.
About Guerrilla Marketing
Jay Conrad Levinson has authored or co-authored more than thirty books, including the best selling marketing series in history, Guerrilla Marketing. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, Levinson is chairman of Guerrilla Marketing International, a consulting organization serving large and small businesses around the world. More than a million copies of books in the Guerrilla series are in print.
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If you’d like more information on this topic, or to schedule an interview with Carol Wain, please call Carol Wain at 877 206 9950 or email cwain(at)marqueemarketing(dot)biz