B.U.M Equipment Announces "Dancing With the Stars" Season 14 Participation

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Stephen Wayne, Chairman, and Steve Marra, Vice Chairman, of B.U.M Equipment are pleased to announce that B.U.M. Equipment apparel and lifestyle brand will be participating in a gifting suite celebrating the 14th Season of “Dancing with the Stars” on ABC which premiered Monday, March 19.

Donald Driver, Karina Smirnoff, Jack Wagner, Jaleel White

This weekend, B.U.M. Equipment, best known originally for its sweats and now all clothing and accessories categories, will be part of the celebrity gift lounge, celebrating “Dancing with the Stars”. This is where the stars gather to select items to wear during their season and beyond. B.U.M. Equipment is perfect for the celebrities to wear at their grueling rehearsals.

B.U.M. Equipment products expect to be seen in many of the practice sessions that appear on the TV Show. “ DWTS” airs segments each week on ABC of the celebrities while training with their professional dancing partners to learn their new routines. B.U.M. plans to be the new ‘star’ of these practice session segments.

This is an organic form of product placement for B.U.M. Equipment. It is a direct celebrity placement to both the stars and the professional dancers. The B.U.M. brand will promote their participation with both an active and interactive Social Media campaign. B.U.M. will be tweeting the stars, the pros, and their customers. Also, the brand will engage their B.U.M. fans on their Facebook page. And of course, photos and updates will be placed on both the B.U.M. Equipment website and Facebook page throughout Season 14 of DWTS.


Today, B.U.M. Equipment operates more than 20 licenses worldwide. In America, BU.M. now has licenses for apparel, hosiery, handbags, underwear, backpacks, watches, ophthalmic eyewear, sunglasses and cold weather accessories. B.U.M. Equipment products can be found in Taiwan, Singapore, Malaysia and Viet Nam and Canada.

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Alexis Anderson
Brick Road PR (VM)
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