Empathica Showcases the New Empathica Local™ at the 2012 Restaurant Leadership Conference

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New CEM product provides multi-unit location managers with relevant customer insights on: what areas of their business they need to improve for customers; actionable plans and best practice coaching tools.

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Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced today that the newly launched Empathica Local™ product will be showcased at the annual Restaurant Leadership Conference(RLC), where the company is also exhibiting. Empathica Local is a new CEM product that focuses on helping location managers deliver consistent and memorable customer experiences at their restaurants, retail locations, grocery stores and banks.

During the Restaurant Leadership Conference, held from March 26-28, 2012 at the Westin Kierland Resort & Spa in Scottsdale, AZ, conference attendees will have the opportunity to view demonstrations of Empathica Local at Booth No. 127. Empathica will also feature best practices for ‘socializing’ Guest Experience Management programs that go beyond customer satisfaction to create active brand advocates.

Built on patent-pending prescriptive reporting technology, Empathica Local was developed to suit the day-to-day needs of location managers. A streamlined, easy-to-understand interface presents only the most relevant information for a location manager and then suggests action plans to help execute real behavior change among staff members to improve the customer experience.

“Maintaining a consistent experience across multiple locations is critical to a brand’s long term success, yet several factors make this extremely difficult in practice,” said Mike Amos, Chief Executive Officer with Empathica. “Traditional enterprise feedback management (EFM) reporting has been ill fitted to address the challenges location managers face. They don’t have the time or training to wade through piles of data tables and reports to get the answers they need. Empathica Local is designed not only to provide feedback but also an actionable plan for improving a location’s results.”

“Traditional Guest Experience Management programs are evolving into innovative ‘social’ programs that go beyond customer satisfaction,” said Steve Prodger, VP of Food Services at Empathica. “Bringing brands, employees and consumers together requires the delivery of consistently excellent experiences through engaged and empowered front line employees. A ‘Social’ Guest Experience program will help leading food service brands create active advocates that ultimately drive growth through online channels as well.”

To learn more about Empathica go to http://www.empathica.com/rlc2012 or visit Booth No. 127 at the event.

About Empathica:

Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada, has an office in Birmingham, England, and U.S. executive consultants in New York, Chicago, Los Angeles, and Bozeman, Mont. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at http://www.empathica.com.

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Meghan Reilly
Walker Sands Communications
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Bruce Warren
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