B2B Soft Attending Rural Carrier Association’s (RCA) 2012 Competitive Carriers Global Expo with Partner Cycle30

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Strategic Partnership’s End-to-End Platform for Wireless Carriers Provides Comprehensive Service for Exceptional Customer Experience

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it will be attending RCA’s 2012 Competitive Carriers Global Expo with its partner Cycle30. The upcoming event, at the Walt Disney World Dolphin Resort in Orlando, Florida, from March 28-30, will focus on the challenges facing competitive carriers in the current market landscape. The expo brings carriers and their partners together to find new strategies for building better networks, discuss trends and learn how best to prepare their networks to bring the next generation of wireless services to consumers.

The theme of the RCA spring expo is Connecting Communities In a 4G World. 4G is opening a wide range of services that consumers are quickly embracing, from mobile content and shopping to running business apps. And while 4G is making it ever easier for consumers to connect, it is also creating new partnership opportunities that bring a host of new services to carriers and consumers alike.

B2B Soft, creators of Wireless Standard, the wireless industry’s premier retail management platform has partnered with Cycle30 to provide carriers and their agents with a true turnkey order-to-cash platform. Wireless Standard is fully integrated with Cycle30's billing engine for wireless, cable and machine-to-machine services, providing a true end-to-end turnkey platform that includes everything from customer management, service fulfillment, billing and revenue management, service assurance, integrations, inventory management to business intelligence tools. B2B Soft and Cycle30 will be demonstrating the platform’s benefits at Cycle30’s booth, #218.

Cycle30’s platform with Wireless Standard point-of-sale platform integration provides greater operational efficiencies in sales, customer service and inventory management. It handles everything from the start of customer interaction all the way through to invoicing, reconciliation, collection, and commission tracking. The platform is instrumental in providing faster, more accurate, and better targeted customer service, in turn creating a better customer experience and with it customer loyalty and profits.

The platform has proven successful for Alaska’s GCI, one of the nation’s premier integrated telecommunication providers. Tying all of GCI’s offerings together will result in increased efficiency in sales, customer, and inventory management, helping it better compete as all of its stores work off one central system.

Canada’s Public Mobile and South Carolina’s CLEARTALK both adopted the Wireless Standard platform as the best way to help standardize sales transactions, track inventory, multiple plans, and commissions across all store locations, as well as improve the customer shopping experience at point of sale. The result: increased productivity, better inventory control, and improved customer service at each retail location all adding up to better business practices and greater success across their networks.

“Carrier success hinges on customer acquisition and retention as well as delivering a broad range of wireless related products and services,” says Gary Khabinski, B2B Soft CEO. “B2B Soft and Cycle30 are providing telecom operators with a centralized, hosted system that unites their storefronts and comprehensively ties together all of their offerings. We’re excited to work with carriers to develop mobile point-of-sale, kiosk and lobby management solutions that will help them be more efficient, competitive and profitable.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at http://www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. Wireless Standard  is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution.  Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation.  Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations.  For more information, visit http://www.wirelessstandard.com

About Cycle30
Cycle30, Inc. provides order-to-cash and meter-to-cash billing services, hosted in the cloud, for cable, telecommunication, utility and machine-to-machine (M2M) service operators. The Cycle30 platform includes customer management, service fulfillment, billing and revenue management, service assurance, integrations, and business intelligence. Cycle30 is a wholly owned subsidiary of General Communication, Inc. Learn more at http://www.cycle30.com.

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