Baby Grappling - A clothing brand for babies with attitude!

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Baby Grappling is a baby clothing brand that recently launched in Europe. The products are martial arts related clothing for everyday use.

Baby gi by Baby Grappling is a cute martial arts outfit designed and created as daywear for 0-2 year old karate kids. The outfit is designed with baby's comfort and safety in mind and is made of high quality, 100% super soft cotton. It is the perfect gift for babies born into martial arts families.

Unlike traditional martial arts uniforms, the Baby gi jackets have a closed front and the belts are specially designed for curious kids. The knot is pre-sewn onto the belts and the belts are secured with velcro on the side of the waist, making them easily adjustable and out of reach of little hands.

The design is patent pending, which in itself is unique for any type of clothing. The products are designed in Iceland.

Each outfit includes a jacket, leggings with elastic waist and a belt in matching colour. The outfits are available in white, red and blue, and additional belts come in a variety of colours. The Baby gi is available on Amazon UK, Germany and France, and can be shipped to 26 countries within Europe. The products will be available on from April 2012, making them available to fans in 40 countries!

The story:
The designer, Berglind, was Head of approvals department at LazyTown Entertainment before starting her own business. The idea of Baby Grappling and the Baby gi came in 2008 when Berglind was looking for a baby martial arts uniform („gi“), as a gift for her unborn nephew. His dad teaches Brazilian Jiu Jitsu, so she wanted something unique which related to that. Needless to say, the search was unsuccessful so she decided to design one, and make a business out of this idea, as a second job.

Berglind found a producer and a few months later a Baby gi prototype was ready for production. A year later, the first edition of the Baby gi was ready for sale. The first year she had her own online store where the products were sold from, but then decided to move all sales to Amazon, so she could focus on the marketing and creating new products. Berglind wanted to create a product that was even more comfortable for her tiny customers, and therefore changed the design to make it more suitable for daily use. When testing a jacket sample with the new design, she got the sweetest compliment ever, from her nephew who was by then 2 years old. “It’s very soft” he whispered, and was reluctant to take it off.

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Berglind Baldursdottir

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