GreenRoad™ Releases First Fleet Driver Performance Benchmark Report

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Based on Actual Driver Behavior Representing 85,000 Fleet Drivers across North America and UK; Worldwide Average Safety Improves by 24%

GreenRoad, the leader in driver performance and safety management, today released the first annual GreenRoad Worldwide Fleet Driver Performance Benchmark Report aggregating 2011 data representing actual driving behavior of 85,000 fleet drivers logging over 127 million trips and 7.4 billion miles across North America and UK. Overall, in 2011, the GreenRoad worldwide average Safety Score improved by 24% and North American fleet drivers tend to be safer than their UK counterparts. In North America, speeding is the most dominant unsafe driving behavior while in the UK, harsh braking is the most common risky behavior.
    The report also shows that in the UK, December is the safest fleet driving month, and January the riskiest month, while in North America, average Safety Scores do not vary widely month-to-month. Other insights revealed in the report include safest time of day and safest type of vehicle.
    GreenRoad data is centered on the Safety Score which is automatically calculated through the use of sophisticated in-vehicle technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five major categories: braking, acceleration, corner handling, lane handling and speeding.
    “Through this data we begin to more clearly understand the factors impacting fleet safety,” commented Jim Heeger, chief executive of GreenRoad. “This is critical to reach the goal that we all share: delivering the best drivers on the road--safe, fuel-efficient and green. We have a rich store of behavior-based data for reducing insurance and crash costs which will only get bigger and more valuable over time.”

More Insights from the 2011 GreenRoad Benchmark Report
    In 2011, the GreenRoad worldwide average Safety Score dropped to 22 versus 29; a 24% drop. The Safety Score averages were calculated across those drivers who had more than 500 driving hours with GreenRoad in 2011.
    The 2011 GreenRoad Benchmark data shows important geographic differences between North American and UK Safety Scores. In North America, speeding is the most dominant safety event making up 40% of the average Safety Score’s risky maneuvers. Sharp cornering is next at 26%, with harsh braking following at 16%, lane handling 10% and rapid acceleration at 8%. In UK, harsh braking is the most common risky behavior at 43%, followed by sharp cornering at 39%, land handling and acceleration at 8% each and speeding lags at 2% of the Safety Score composition.
    “UK fleet routes are largely urban environments with extensive roundabouts and other road features that require precise cornering ability. On the other hand, North American fleets tend to drive in a more mixed environment of urban, suburban and rural environments with more freeway and highway driving, thus you see the tendency for fleet drivers to speed in the U.S.,” continued Heeger.
    According to the data, 11:00 pm-1:00 am is the riskiest driving time in North America and in the UK 11:00 pm to midnight is riskiest.

About the GreenRoad 2011 Worldwide Fleet Driver Performance Benchmark Report
    The first annual GreenRoad Worldwide Fleet Driver Performance Benchmark Report is based on analysis of GreenRoad-proprietary data. The GreenRoad Safety Score 2011 versus 2010 compares those drivers who logged more than 500 driving hours with GreenRoad. The driver Safety Score analysis demonstrates how GreenRoad impacts driver Safety Scores over time. The sample included 1,000 drivers who have accumulated the most driving hours on the GreenRoad service from companies with fleets that represent the general market.

For the full report, please go here.

About GreenRoad
    GreenRoad is the leader in driver performance and safety management for fleets and other organizations. The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalized driver self-improvement to immediately transform driving culture and deliver the best drivers on the road. Proven across 85,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realize positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S., the UK, and Israel. For more information, visit http://www.greenroad.com.

GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

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Erin Thompson
GreenRoad
(650)551-1501
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Julie McHenry
Communications Insight, LLC
(650)504-6655
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