This is the perfect capstone to a successful product launch. Reviewers love it, customers love it, and we’re delighted to see our peers in the industry feel the same way.
Chicago, Ill. (PRWEB) March 26, 2012
The Encyclopaedia Britannica App has won the 2012 Appy Award in the Reference category, the company announced today.
The Appy awards, which recognize the best mobile apps in many categories, were announced on March 19 at a gala ceremony in San Francisco.
The Britannica App provides access to the entire encyclopedia—80,000 articles—for users of the iPad, iPhone and iPad Touch in a sleek and engaging interface for $1.99 a month. Praised by reviewers, such as the Wall Street Journals’ Walter Mossberg, the app is lavishly illustrated and sports a host of special features, such as Link Map, a graphical browser that connects interrelated articles in a fun and interactive way.
“This is the perfect capstone to a successful product launch,” said Greg Barlow, a senior vice president and chief marketing officer at Encyclopaedia Britannica, Inc. “Reviewers love it, customers love it, and we’re delighted to see our peers in the industry feel the same way.”
About Encyclopaedia Britannica, Inc.
Encyclopaedia Britannica, Inc. is a global leader in education publishing whose products are available in many media, including online, wireless devices and books. A pioneer in digital publishing since the early 1980s, the company markets a variety of curriculum products for schools, language-study courses, online learning services, encyclopedias and other reference works, management solutions and language products through its Merriam-Webster subsidiary. Many of them are available at britannicastore.com. The company is located in Chicago.