Salt Lake City, UT (PRWEB) March 27, 2012
TCBY, The Country’s Best Yogurt and frozen yogurt pioneer, today announced a new line of pre-packaged frozen yogurt, TCBYgrocery, available in pints, quarts and novelties. The new line will appear in approximately 10,000 grocery stores nationwide, including Walmart, Super Target, Food Lion, and Giant, through a partnership with Spring Creek Holdings.
TCBY will launch with some of its most popular flavors, including Chocolate Chocolate, Mint Chocolate Chunk and Classic Vanilla Bean, as well as some classic fruit flavors. In the coming months, TCBY plans to introduce additional flavors that will be exclusive to the grocery channel. Leveraging its licensing partnership with Spring Creek Holdings, the companies are also working on a first to market packaging innovation geared towards the youth market, scheduled to be released later this year.
"In more than 20 years in this category, developing the TCBY frozen yogurt product line for retail locations is the most exciting program I have ever been involved in” says Jerry Isaacson, President/CEO of Spring Creek Holdings, North American licensee of the TCBY brand. "TCBY holds a place as an iconic brand in our consumer consciousness and I'm thrilled we are partnering to bring delicious frozen yogurt to consumers who love the brand and introduce it to our next generation."
According to IBISWorld, demand for low-fat and fat-free frozen yogurt products in grocery stores are on the rise as sweet-toothed Americans adapt healthier lifestyles and seek substitutes for high-fat content baked goods. A recent summary of dairy production released by the Department of Agriculture states frozen yogurt production has increased 8.1 percent since 2009 and shows no sign of slowing down. For these reasons, the timing is ideal to introduce the iconic TCBY brand in America’s freezers.
“Our healthy indulgences have been an institution in American’s lives for more than 30 years, and we are thrilled to expand our offering,” says Tim Casey, the company’s President and Chief Executive Officer. “Our customers will now be able to satisfy their cravings for a healthier frozen treat at home by simply walking into their neighborhood grocery store. Bringing this type of convenience and accessibility to our loyal fans is something we’ve been excited to do for a long time.”
TCBY Grocery flavors include:
For more information, visit http://www.tcby.com.
Based in Salt Lake City, TCBY, The Country’s Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. With more than 600 locations both in the United States and internationally, TCBY - Best Tasting, Best For You™ - has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out http://www.TCBY.com.
About Spring Creek Holdings
Based in Barrington, IL, Spring Creek Holdings is a category leader in the frozen dessert segment. Since 1989, Spring Creek Holdings has played a key role in the expansion of frozen dessert sales channels across North America. Known for their ability to make great tasting products, Spring Creek Holdings is a trusted holder of frozen dessert licenses for many well known brands. To learn more about the TCBY grocery line please see http://www.TCBYGrocery.com