Consumer Behavior in Russian Feminine Hygiene Market Examined in New Study Published at MarketPublishers.com

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New research study “Consumer Trends in the Feminine Care Market in Russia, 2011” elaborated by Canadean has been recently published by Market Publishers Ltd. According to the study, the feminine care product market is witnessing a rapid growth, mainly fueled by intense competition, product innovations, increasingly busy lifestyles as well as rising health and hygiene awareness among women.

TD The Market Publishers Ltd

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The feminine care product market is witnessing a rapid growth, mainly fueled by intense competition, product innovations, increasingly busy lifestyles as well as rising health and hygiene awareness among women. With economic and market recovery going on through 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

Pantiliners and shields dominate the feminine care product market in Russia, followed by sanitary pads, women’s disposable razors and blades and internal cleansers, and account for over half of the total sales of feminine care products. Tampons have the lowest value share of the market at less than 5%. As Russia’s retail market is highly fragmented, private label penetration is insignificant for all feminine care product categories in the country.

New research study “Consumer Trends in the Feminine Care Market in Russia, 2011” elaborated by Canadean has been recently published by Market Publishers Ltd.

Report Details:

Title: Consumer Trends in the Feminine Care Market in Russia, 2011
Published: March, 2012
Pages: 95
Price: US$ 7,495
http://marketpublishers.com/report/consumers_goods/household_personal_products/consumer_trends_in_feminine_care_market_in_russia_2011.html

The research study provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Russian feminine care market they account for as well as which consumer trends drive their behavior.

Report Scope:

  •     detailed category coverage – sanitary pads, internal cleansers, pantiliners and shields, tampons and disposable razors and blades markets;
  •     detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category;
  •     volume shares in 2011 for brands and private label sales;
  •     unique retailer choice and switching data at the product category level for 2011.

Report Contents:

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Feminine Care Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Internal Cleansers
2.2.2 Pantiliners & Shields
2.2.3 Sanitary Pads
2.2.4 Tampons
2.2.5 Women's Disposable Razors & Blades
2.3 Behavioural Trends and Market Value
2.3.1 Internal Cleansers
2.3.2 Pantiliners & Shields
2.3.3 Sanitary Pads
2.3.4 Tampons
2.3.5 Women's Disposable Razors & Blades

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender
3.1.1 Internal Cleansers
3.1.2 Pantiliners & Shields
3.1.3 Sanitary Pads
3.1.4 Tampons
3.1.5 Women's Disposable Razors & Blades
3.2 Consumer Profiles by Product Category
3.2.1 Internal Cleansers
3.2.2 Pantiliners & Shields
3.2.3 Sanitary Pads
3.2.4 Tampons
3.2.5 Women's Disposable Razors & Blades

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Feminine Care Brand Choice and Private Label Shares
4.2.1 Internal Cleansers
4.2.2 Pantiliners & Shields
4.2.3 Sanitary Pads
4.2.4 Tampons
4.2.5 Women's Disposable Razors & Blades

5 The Share of Consumers Influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Feminine Care
5.1.2 Internal Cleansers
5.1.3 Pantiliners & Shields
...

Reports on Consumer Trends in Other Countries Feminine Care Product Markets are Also Available:

  •     Consumer Trends in the Feminine Care Market in Spain, 2011
  •     Consumer Trends in the Feminine Care Market in Brazil, 2011
  •     Consumer Trends in the Feminine Care Market in China, 2011
  •     Consumer Trends in the Feminine Care Market in France, 2011
  •     Consumer Trends in the Feminine Care Market in Germany, 2011
  •     Consumer Trends in the Feminine Care Market in Italy, 2011

More new research studies by the publisher can be found at Canadean page.

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Tanya Rezler
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