Washington, DC (PRWEB) March 28, 2012
DC web design firm, Blue Water Media, hosted a mentoring event for the students of Cesar Chavez High School last Monday. The event was part of Blue Water Media’s corporate philanthropy partnership with Mentor Foundation USA, which also includes regular mentoring sessions between Blue Water Media employees and Cesar Chavez students. The overarching goal of the initiative is to provide DC area disadvantaged youth with additional support from caring adult mentors, as well as exposure to a professional work environment.
The students and employee volunteers were given the mission to utilize Blue Water Media’s core service areas to create a Cesar Chavez online student magazine. The students first worked with the digital marketing team to understand and develop the Information Architecture, website content, search engine optimization tactics, social media strategy, and overall online marketing plan. Next, the students collaborated with Blue Water Media web designers to understand and create the overall design standards, brand identity, color palate, and website design templates for the online student magazine. Finally, they partnered with the development team to understand and create the overall technical development framework for the online Student Magazine and utilize the Drupal content management system to flow copy through the site templates.
The day also included plenty of brain teasers, an office tour, catered lunch and breakout sessions with senior Blue Water Media staff members. The key takeaway that Blue Water Media wanted to convey to the students is that each student provides a unique perspective and should attack a problem with creative thinking; and at Blue Water Media we all work as team bringing our diverse skill set together when providing a solution to our clients.
When given the opportunity to reflect on the day’s activities, the student participants were overwhelmingly positive:
“Today was very interesting,” said William Stancil, a Junior at Chavez, “I think I discovered a passion in marketing even though prior to coming here I knew very little about the subject.” Sophomore Jade Wright echoed his desire to further pursue a career in digital media, while also adding, “I learned that you definitely have to know how to manage your time because you guys have a lot of work to do!”
About Mentor Foundation USA
Mentor Foundation USA is a 501(c)3 non-profit organization that works to reduce risk factors and increase opportunities for youth. Through their partnerships with corporations and private organizations, they connect youth with professionals from the business community. Mentor Foundation USA’s school-based mentoring programs, one-day career opportunities and community workshops encourage youth to set high-standards of achievement for themselves while maintaining healthy lifestyles. Mentor Foundation USA is a chapter of Mentor Foundation International, founded in 1994 by Her Majesty, Queen Silvia of Sweden and the World Health Organization. Mentor is now represented in USA, Sweden, Latvia, Lithuania, Germany, UK, Colombia, and has regional offices in Lebanon serving 22 Arab countries. They have implemented projects in over 80 countries and impacted more than 6 million children through their programs. For more information, visit: http://www.mentorfoundation.org/usa
About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/