Heroes of Heritage Star In New Guide

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There’s no need for a Tardis or DeLoreon to time travel in Yorkshire after a new campaign is launched to entice tourists to explore the county’s rich past. Around 40m visitors come to Yorkshire every year for heritage- rated tourism, which is more than the typical number of visitors to Times Square in a year – the most visited tourist attraction in the world.

<a href="http://www.yorkshire.com/what-to-do/heritage">Heritage</a>

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Tourism agency Welcome to Yorkshire has teamed-up with English Heritage to create a new guide to the county’s heritage to help encourage more people discover its rich past.

Castles, stately homes and places of worships are all featured in the new pocket guide. It also goes deeper and focuses on different aspects of heritage for visitors to enjoy – including museums, markets and market towns, steam railways, military and re-enactments and waterways.

Heritage events will also be included to help encourage families to enjoy a heritage full day out.

There are over 32,000 historical buildings and monument in Yorkshire, including some of the world’s best. York Minster is the largest medieval Gothic cathedral north of the Alps, Fountains Abbey is England’s largest monastic ruin and Brodsworth Hall is one of England’s most complete surviving Victorian houses.

Gary Verity, Chief Executive of Welcome to Yorkshire, said: “Our county has an unrivalled amount of spectacular historic buildings and locations – we actually have more listed buildings in Yorkshire than there are châteaux in France, so it makes perfect sense to capitalise on that wit this campaign.

“We know its big business, with the potential to grow further. We’re delighted to have the support of English Heritage and hope this campaign helps encourage even more people to step back in time and discover the past at our heritage sites across Yorkshire.”

Liz Page, English Heritage’s Historic Properties Director for the North, said: “Yorkshire's great heritage creates inspirational days out right across our beautiful county. We are delighted to support Welcome to Yorkshire in this campaign to encourage more people to step into England's story and discover our rich past. Coast or countryside, heritage locations are a great day out for all the family.”

It will also have an online section for visitors to explore at yorkshire.com/heritage

They will be available at Tourist Information Centres, major events and festivals and to order through Welcome to Yorkshire at yorkshire.com

Insert list of key heritage attractions and locations (for different media) featured

Image attached. Spread from English Heritage
Editors’ Notes:

  •     Welcome to Yorkshire is the official destination management organisation for Yorkshire, working to grow the county’s visitor economy.
  •     Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy, and Welcome to Yorkshire members.
  •     Key facts include:
  •     Tourism in Yorkshire is worth £7 billion annually
  •     The county’s industry employs almost a quarter of a million people
  •     There are 216 million visits to Yorkshire each year
  •      *Sources:Economic Impact of Heritage in Yorkshire and Humber and http://www.travelandleisure.com/articles/worlds-most-visited-tourist-attractions

For more news and a free image bank yorkshire.com/mediacentre

For further information contact:

Dee Marshall - Head of Communications
Email: dmarshall(at)yorkshire(dot)com
Direct Line: 0113 3223505
Mobile: 07950 325 901

Andy Denton – Press Officer
Email: adenton(at)yorkshire(dot)com
Direct Line: 0113 322 3537
Mobile: 07769 257383

Graham Poucher - Press Officer
Email: gpoucher(at)yorkshire(dot)com
Direct Line: 0113 322 3578
Mobile: 07805 958728

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Dee Marshall

Andy Denton
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