Neil Kataria, Co-Founder of newBrandAnalytics, to Present “Social’s ‘Big Data’ Movement — From Impressions to Insights” at Interactive Local Media East

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Industry innovator to discuss how social business intelligence empowers brands to operate more effectively at store level by better understanding individual customers.

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Neil Kataria, Co-founder, President and Chairman of newBrandAnalytics, a leading provider of Social Business Intelligence solutions, will be a featured presenter at the Interactive Local Media East (ILM). Presenting “Social’s ‘Big Data’ Movement — From Impressions to Insights” as part of the Social Superforum, Kataria will discuss how social customer intelligence empowers brands to operate more effectively at store level by better understanding individual customers.

ILM is bringing together leading doers and innovators to delve into the latest business models, technological innovation, and trends that are driving the local segment of the digital media marketplace. Focusing on channels, commerce, and conversion, the 3-day conference will examine the essential elements for winning in local.

Described by thought leaders as the most innovative customer experience technology in the last decade, stores use the newBrandAnalytics platform to glean the real-time, voice-of-customer intelligence inherent in their customers’ online conversations, enabling them to understand not only what their customers are saying, but also why they are saying it and how it impacts their business strategy. Going well beyond simple social metrics, the newBrandAnalytics technology generates industry specific customer insight through operational categories that truly matter to brands - such as service performance, employee feedback, and product quality. These actionable insights can be drilled down to look at specific units, locations, properties, etc., and are proven to yield operational improvement, enhanced marketing measurement, and new strategic initiatives that help clients deliver a brand-defining customer experience.

ILM is taking place March 26-28 at the Marriott Copley Place in Boston, MA. Kataria’s session will be held at 10:15 AM EST on March 27. More information is available at:

About newBrandAnalytics:
Washington, D.C.-based newBrandAnalytics is the leader in Social Business Intelligence solutions for the restaurant, hospitality, retail, travel, and leisure industries. Their flagship offering, Social Guest SatisfactionTM is used by thousands of restaurants, hotels, and retailers and is proven to improve guest experience. The company was recently named the Venture Summit Mid-Atlantic 100 Company of the Year.

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