Duffey Petrosky Launches Oakwood Health Care System's “We Specialize in You” Campaign

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New campaign focuses on Oakwood's commitment to providing patients top-notch, compassionate care.

Duffey Petrosky today launched its new advertising campaign for Oakwood Health System.

The “We Specialize in You” campaign focuses on Oakwood’s commitment and reputation for always providing patients with top-notch, compassionate care. “We are excited to launch this campaign with our client partner Oakwood,” said Mark Petrosky, CEO, Duffey Petrosky. “It truly demonstrates what has made Oakwood the special place that it is- providing not only the best in high-tech services and treatments but also maintaining a personal connection to its patients. We are proud to have been chosen as the marketing partner to bring that to life.”

The campaign kicks off this week with five television spots as well as print, radio and outdoor. The campaign, which features Oakwood doctors and nurses, focuses on Oakwood’s appeal as a world class medical facility with a very personal approach to health care delivery.

“I think it really captures the essence of who we are,” said Brian Connolly, President & CEO of Oakwood Healthcare. “We bring the highest quality, most personalized care to our patients and their families. Duffey Petrosky recognized that and that message really sings in this new campaign.”

Duffey Petrosky was named creative AOR for the Dearborn-based health system in January 2012.

About Duffey Petrosky

Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 15 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine’s Inc. 5000 for 2009, 2010 and 2011. The agency was named one of the Detroit Free Press’s
Top Workplaces for 2010 and 2011. For more information, visit http://www.duffeypetrosky.com.

About Oakwood Healthcare

Founded in 1953 and headquartered in Dearborn, Michigan, Oakwood Healthcare is a comprehensive regional healthcare network that serves residents over a 500-square-mile area. Comprised of four acute care hospitals, 45 primary and specialty care sites and four centers of excellence, Oakwood provides services to more than one million people in 35 communities. As the second largest employer in suburban Wayne County, Oakwood is home to more than 9,000 employees and 1,300 physicians representing nearly every medical and surgical specialty and subspecialty. Oakwood has been recognized as one of the nation’s Top 100 Integrated Healthcare Networks, one of Metro Detroit’s Best and Brightest Companies to Work For and a finalist for the 2011 Malcolm Baldrige National Quality Award. For more information about Oakwood, visit http://www.oakwood.org.

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Heidi Hedquist
Duffey & Petrosky
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