Real Property Management Takes Control of their Brand Online with the Aid of Greenbaum Marketing

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Real Property Management launches one of the most comprehensive web solutions in franchising, with each location optimizing a 20+ page website for local search.

Real Property Management, the nation’s largest property management company with over 175 offices in North America, has taken control of their brand online. They’re among the new wave of franchise companies that will not compromise any more when it comes to their online presence and building their brand. Their quest to find the right developer led them to Greenbaum Marketing, a leading franchise marketing agency and award-winning website developer that specializes in franchise solutions. Their new website solution not only updated their brand presence and positioned them for rapid growth, but provided Real Property Management a high-performance solution for driving business to their local offices.

According to both Greenbaum and Real Property Management, the driving force behind the new website was to protect the brand and drive business to each of their 175 locations. “We built Real Property Management’s new solution around an aggressive SEO strategy for each of their 175 offices, knowing how important rankings are to their business,” comments Martin Greenbaum, CFE, President of Greenbaum Marketing. “Like many franchisors, Real Property Management had franchisees with their own local sites, all wanting more than a mere page or two. Our new solution gave them a strong local web presence that incorporated all the great features they were looking for and will help Real Property Management grow and build one cohesive brand.”

“Ultimately, our goal is to dominate local search when it comes to residential property management services,” explains Valerie Christensen, Vice President of Marketing and Franchise Development for Real Property Management. “Our new online presence provides our website visitors with a powerful and easy-to-use solution for learning more about our services, finding a local office and understanding why franchising with Real Property Management is such a great value proposition.”

For over a quarter of a century, Real Property Management has upheld a reputation as America’s local property manager. The ability to scale their services to meet the needs of their customers has earned them the trust of single-family homeowners and institutional investors alike. Real Property Management’s new website can be found at

Greenbaum Marketing Communications has gained a reputation as a leading marketing agency, specializing in assisting national and international franchise companies expand unit revenues and achieve system growth. Their clients are among some of the most recognized brands in franchising, including: Pearle Vision, Driven Brands (Meineke, Maaco & Econo Lube), ARCO ampm, The Dwyer Group, Hertz, and others. In addition to innovating cutting-edge web solutions, they provide comprehensive marketing lead generation services.


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Susan Larson / Scott Aruti
Greenbaum Marketing Communications
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