EmailDirect Introduces Purchase Behavior Targeting to Middle-Market Email Marketers

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EmailDirect, a small technology company headquartered in Sacramento, CA, is offering big marketing solutions to middle-market retailers worldwide.

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EmailDirect.com announces Purchase Behavior Targeting for online retailers.

Our new Purchase Behavior feature will help businesses compete in a world where segmentation and personalization are becoming more and more of a necessity. Targeting your entire list with a single email is a thing of the past.

As email marketing continues to mature and grow in demand, EmailDirect has added Purchase Behavior Targeting to their extensive list of email marketing tools and has made it available to the common online marketplace as an affordable marketing solution for the first time ever.

With their relational database functionality and flexible API, retailers now have the ability to integrate their shopping cart activity with EmailDirect’s platform, and build automated email campaigns for targeted groups of customers based on products purchased, average order amount, time since last purchase and more.

Retailers using the popular ecommerce platform Magento, are able to leverage EmailDirect’s Magento extension, which allows for seamless synchronization of order data into EmailDirect without API development.

CEO of EmailDirect, Kevin Linden says, “Our new Purchase Behavior feature will help businesses compete in a world where segmentation and personalization are becoming more and more of a necessity. Targeting your entire list with a single email is a thing of the past. This feature will help ecommerce companies deliver personalized emails relevant to customer interests without an expensive analytics tool.”
EmailDirect will debut their Purchase Behavior Targeting solution at the ad:tech San Francisco Conference April 3-4, 2012 and introduce their Magento extension as sponsor of Magento’s Imagine eCommerce Conference 2012, April 23-24 in Las Vegas.

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