Daniel's Jewelers Launches Gameplan NBA Jewelry Featuring Lakers and Clippers in all 58 Southern California Stores

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Iconic Los Angeles Lakers and Los Angeles Clippers official jewelry showcased.

Los Angeles Lakers 500 Series Alternative Metals for Men with 30" chain $ 125

We gladly welcome all the fans and friends of the Los Angeles Lakers, Los Angeles Clippers and all 30 NBA markets to visit our stores to view and purchase these exciting neckpieces!

Daniel's Jewelers, with 58 Southern California locations, is showcasing a stunning collection of NBA Jewelry featuring the iconic marks of the Los Angeles Lakers and Los Angeles Clippers, as well as other NBA marks and teams. The family-run fine jewelry company is celebrating more than 60 years in business in California and is led by third generation jeweler and chief executive David Sherwood.

“Daniel's is happy to present NBA Jewelry by Gameplan in each and every one of our retail stores. We gladly welcome all the fans and friends of the Los Angeles Lakers, Los Angeles Clippers and all 30 NBA markets to visit our stores to view and purchase these exciting neckpieces!" said David Sherwood, CEO at Daniels Jewelers.

The designer-created and USA-manufactured NBA Jewelry collections boldly feature alternative metals, enamel neckpieces and medallions of iconic NBA logos and marks, for all 30 NBA teams. Prices start at $ 75 for alternative metals and $ 2,100 for gold and diamonds.
Daniel’s Jewelers has 58 Southern California locations in Los Angeles County, Orange County, Inland Empire, San Diego, Ventura County and Bakersfield. For more information please call toll free 866-958-7664 or visit DanielsJewelers.com.

About Daniel's Jewelers

In 1948, founders Joe and Helene Sherwood had a dream: to make a living for their young family by opening their own business. They mortgaged their modest home and started a family jewelry business in a little store on Eastern Avenue in Bell Gardens, California.

Helene ran the office, managed the home, and watched after their two sons: Howard and Larry Sherwood. Treating his customers like friends and family, Joe sold jewelry, giftware, and yes, even socket wrench sets. He also carried his own in-house credit, to allow his customers to be able to buy the jewelry they wanted with convenient terms.

Because of his kindness and friendship, business began to grow by word of mouth. His sons Howard and Larry joined the business right after college and expanded the business from that first Daniel's store.

Today, thanks to their loyal customers, Daniel's is celebrating over 60 years in business and 58 Southern California locations. Grandpa Joe (now 93) along with sons Howard and Larry, and grandson David, continue to manage the business. And, because they run the business as a family, each Daniel's stores has a warm and friendly staff of caring individuals who are dedicated to treating their customers like friends and family. Every day.

Now entering its third generation, David Sherwood leads the company to carry on that tradition today. Daniel's Jewelers has 58 locations in Southern California including:

Los Angeles County:
Baldwin Hills
Bell Gardens
Canoga Park
Culver City
Eagle Rock
Huntington Park
Puente Hills / Industry
Long Beach
Monterey Park
Panorama City
Pico Rivera
Santa Anita / Arcadia
West Covina

Orange County:
Buena Park
City Of Orange
Santa Ana

Inland Empire:
Moreno Valley
Palm Springs / Desert
(Riverside Plaza)
(The Galleria At Tyler)
San Bernardino
(Carousel Mall)
San Bernardino
(Inland Center Mall)

San Diego:
Chula Vista
El Cajon
Mira Mesa
Mission Valley
National City
San Ysidro

(Centerpoint Mall)
(The Rose Shopping Center)

East Hills
Valley Plaza

Central California:
Paso Robles
Santa Maria

For more information please visit Danielsjewelers.com

About Gameplan

Gameplan Jewelry designs, creates, produces and distributes quality fine jewelry, including officially licensed NBA and NCAA Jewelry products. Gameplan is led by Creative Director Monty Abramov, best known for his work with MIRABELLE 18K, Celine Dion, Elton John and Elizabeth Taylor jewelry brands. For more information please visit GameplanJewelry.com.

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