For the first time, we have complete visibility of our international ad campaigns, providing us the metrics needed to maximize ROI across our global advertising efforts.
Boston, MA (PRWEB) March 27, 2012
SmashFly Technologies makes it easy for companies such as CH2M HILL to recruit internationally with their WildFire™ Recruitment Marketing Platform. In addition to its enterprise career site and recruitment CRM capabilities, the solution offers comprehensive international job distribution to both major and niche sites.
With the WildFire™ Platform, companies can launch recruitment ad campaigns directly from their applicant tracking system (ATS) to any global recruiting destination including major job boards, social networks, keyword ad campaigns or niche sites. Some notable sites include China’s 51job, Australia’s Seek, India’s Naukri, South Africa’s CareerJunction, Brazil’s Bumeran and the United Kingdom’s TotalJobs.
“SmashFly has been a terrific business partner for us in our recruitment marketing efforts. Using their technology has redefined how we orchestrate all of our recruitment ads in both North and South America, as well as several countries throughout Europe, the Middle East and Asia,” said Ryan Cook, Global Talent Acquisition Operations Manager at CH2M HILL. “Their turn-around time and level of technical precision to meet our specific needs is unparalleled, and has made them a pleasure to work with. For the first time, we have complete visibility of our international ad campaigns, providing us the metrics needed to maximize ROI across our global advertising efforts.”
The WildFire™ Platform goes beyond job distribution, enabling companies to supercharge each job ad to fill current positions as well as build their global talent network and enhance their brand. With each campaign, users can receive real-time metrics on any ad’s performance from click to hire. This data is visualized with the senior executive in mind. As such, SmashFly distinguishes itself with its easy to understand and intuitive Analytic Dashboard solution. With the recent release of WildFire Scorecards™, users are also provided with the benchmark data for these ad destinations, giving insight into average applicant volume and click-through rates. This new capability enables users to leverage important source effectiveness data to make better sourcing decisions.
SmashFly continues to focus on internationally driven enhancements, with the most recent addition being real-time job ad translation capabilities. Recruiters can now easily translate one job’s ad copy into 22 different languages. With continued focus on international recruiting, the WildFire™ Platform provides recruiting organizations with an easy way to launch and measure all their job campaigns internationally and domestically.
“Over the past year, global recruiting has been a huge initiative for many of our clients including CH2M HILL, and we’re thrilled to provide them with the tools to effectively tap into and build worldwide talent networks. We will continue to look for opportunities to expand our international capabilities while giving our clients the metrics to help improve their recruitment strategy,” said Mike Hennessy, founder and CEO of SmashFly Technologies.
About SmashFly Technologies
SmashFly Technologies, a Massachusetts-based company, offers the WildFire Recruitment Marketing Platform enabling companies and staffing firms to increase candidate flow while more effectively measuring their recruiting performance.
The WildFire Recruitment Marketing Platform provides tools built for Recruiters, offering Recruitment Ad Distribution (RAD), Contact Relationship Management (CRM), Career Marketing Sites (CMS) and Recruitment Marketing Metrics (RMM).
To learn more about SmashFly and our Recruitment Marketing Platform, please visit our website, read our blog http://blog.smashfly.com , follow us on Twitter at https://twitter.com/#!/smashfly or call us at 1-888-282-3092.
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