Extraprise to Share Six Key Strategies for Lead Nurturing in Upcoming Eloqua Topliners’ Webinar

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Database Marketing and Demand Generation Services Leader To Help Marketers Learn How To Drive Sales Ready Leads

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises and certified Eloqua partner, today announced a webinar focused on how marketers can implement and evolve their lead nurturing programs from a basic one to a more holistic strategy based on buyer behavior. Attendees will learn six key strategies, ranging from content to testing and optimizing nurture tracks. The webinar, titled “Six Key Strategies for Lead Nurturing,” will be hosted by Extraprise and Eloqua during Eloqua’s Topliner Community, “Power Hour,” - led by Extraprise Marketing Strategist, Jennifer Reif - on Tuesday March 27, 2012 at 11:00AM EST. There is no cost for the webinar and all attendees will receive an AMEX gift card bonus. To attend, register here.

Primarily focusing on the most effective steps to nurture qualified leads for sales, participants will learn how to create a structured approach for effective campaign execution, leverage existing content and buyer behavior and how to easily implement these key strategies in Eloqua. Jennifer Reif will showcase lead nurturing best practices through relevant case studies, process flows and campaign designs to ensure participants are given the building blocks of a holistic lead nurture strategy.

Extraprise, a certified Eloqua partner, is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info(at)extraprise(dot)com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

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