Shoppers Compelling Pleas Answered with Modern Bedding Innovation

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After years of dealing with a dismal selection of bedding designs, one online retailer fires back with over 100 new modern bedding designs and a whole new outlook.

People want something different, something that complements their personality and style when it comes to modern bedding...

American shoppers are bored with same selection and broken business models of big box retailers who seem to have adopted a shotgun approach to a rifle-based problem, according to a study done by A.T. Kearney. After years of sifting through semi-unique bedding designs in limited variety and styles, customers have grown consistently fonder of niche stores and marketing models when it comes to shopping for the home. VisionBedding, a retailer of photographic bedding and home decor products, notes that its new line of modern bedding line is breaking all the rules of cookie-cutter bedding designs. “People want something different, something that complements their personality and style when it comes to modern bedding – NOT the same striped pattern in new colors,” says lead designer Erin Lyon.

VisionBedding’s niche business model not only focuses being specific, but on hundreds of niches at the same time. Following the great leader Vince Lombardi, “Success demands singleness of purpose,” VisionBedding takes it to heart with over 300 unique niches, from National Park bedding to Baseball and Horses. Offering over 15 million designs in their complete online gallery, VisionBedding’s new line of Modern Bedding is photographic, realistic and vibrant. Exactly what customers are demanding for the decor of every room of the home, with more niche themes being added weekly.

The explosion of the HGTV generation has created greater demand decorating the home as once was only done with clothing. This spur of demand has led to innovation in the home departments of every big box store but with run of the mill designs, customers are still unsatisfied. VisionBedding, the online home decor retailer, hopes to serve customers better with their latest addition of innovative contemporary and modern bedding lines, having added over 100 new designs in March alone.

About VisionBedding was founded in 2006 to provide consumers with a wide choice bedding, bath and home decor items. Using advance production techniques, customers can choose from over 15 million designs or use one of their own photos to have turned into a one-of-a-kind high quality product. The VisionBedding team of experts assists each customer in getting each order exactly right.

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Justin Poile
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