Play Away England Footballers to Feature in Adultery Dating Website Euro 2012 Advertising Campaign

Share Article, a dating website for married people seeking illicit encounters, is planning an advertising campaign featuring famous England team members who have allegedly had affairs, to coincide with the UEFA Euro 2012 Football Championship Finals in Poland and Ukraine this summer.

After Scoring at Home....Time to Play Away!

Footballers are presented with more temptation to stray than most,, subjected as they are to the advances of hordes of wannabe WAGS. It seems that many are unable to resist this temptation!, the UK’s leading extra-marital affairs website, is to display billboard posters featuring Manchester United’s Wayne Rooney and Rio Ferdinand, and Chelsea’s John Terry and Ashley Cole in the Ukrainian cities of Kiev and Donetsk where England play their group matches and the Polish city of Krakow where the England team will be based throughout the championships.

The billboards will carry the slogan ‘After Scoring at Home….Time to Play Away’ and will be aimed at both English supporters attending the Finals and football fans from other European countries where are already active or plan to launch in the coming months. spokesperson Emily Pope comments: “England footballers have been amongst the most high profile alleged cheaters to have been outed in recent years. They reflect the growing social trend of declining monogamy in UK marriages, as reflected by our phenomenal growth since we launched Undercover Lovers in 2009.

She continues: “Footballers are presented with more temptation to stray than most,, subjected as they are to the advances of hordes of wannabe WAGS. It seems that many are unable to resist this temptation!”

Emily Pope states for “We believe that the traditional concept of a monogamous marriage is unachievable in reality for many married people. Most people don’t have affairs because they no longer love their spouses. On the contrary, they simply need breathing space. Once people accept that fidelity is not natural but cultural and that infidelity is essential to the functioning of certain marriages, it can be very liberating. We are seeking to challenge the orthodoxy, as often expressed in British media, that affairs are necessarily destructive to marriages.”

About was launched in 2009 ago and is the UK’s foremost extra-marital dating agency. With over 580,000 members, the site was created to provide a safe, discreet and non-judgmental environment, where married women and men can meet. The majority of the site’s members are 30 and 40 something professionals earning on average £10k more than the country's average wage and have been married 5+ years. Unusually for a dating website, Undercover Lovers has an even 50:50 ratio of men and women.

Undercover Lovers members are generally seeking to fill the gaps in their marital relationships, be they of a physical or emotional nature. They often describe their relationships with their spouses as having become more like a friendship. For a variety of reasons they are not looking to dissolve their marriages (financial, children, much still OK with the marriage etc.). Meeting someone in a similar situation, and thus with the same expectations of a relationship, is for many the best solution.

Emily Pope or Roger Dugarry

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