Juggle Organizes Cash Mob to Support Local Economy

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Move over flash mobs; a new, nationwide trend of ‘mobbers’ is sweeping the country in the form of cash mobs, providing a way for people to join together and support local businesses.

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Belleville has enough locally-owned establishments that we thought we’d bend the traditional rules of a cash mob and let our city decide where to mob.

The concept of a cash mob is simple: with $20 (or more) in hand, members of a local community come together to shop in a locally-owned establishment to support the area economy. Targets are generally small businesses who have served as pillars to the community. These grassroots, community-led movements influence people to shop at an independent retailer instead of a big-box store, such as Walmart, Target and Home Depot.

Using Facebook, Twitter and other social media outlets as the primary method of promotion, both individuals and companies alike are organizing groups of complete strangers to descend on a locally-owned retailer - bookstores, wine shops, restaurants – and spend some cash. In most cases, participating members are not made aware of the destination until right before the cash mob.

Juggle.com, an internet company based in Swansea, Illinois, is one company looking to give back to the local community by helping to organize a cash mob. According to Amanda Wobbe, an organizer of the cash mob event in Belleville, Illinois, “The idea behind an event like this is both smart and fun. Belleville has enough locally-owned establishments that we thought we’d bend the traditional rules of a cash mob and let our city decide where to mob.”

Since the first cash mob in Fall of 2011, nearly 200 have taken place around the world. There are well over 50 Facebook and 100 Twitter accounts designated solely to promoting cash mob efforts. In fact, an estimated 50 cash mobs took place in cities around the world on March 24 – International Cash Mob day.

CashMob.com, a website that provides information on planning a local cash mob, the basic rules, and how owners might attract a cash mob to their small business, is the authoritative source on news, organization and promotion. For more information on cash mobs happening near you, visit CashMob.com.

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Suzanne Obszanski
CashMob.com
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