SmartMune™ Launches National TV Campaign March 31, 2012

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SmartMune (http://www.smartmune.com), a Dietary Supplement to Enhance Immune Function and Improve Vigor and Mental Clarity, Will Debut Nationwide in a New Direct Response Campaign

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We want to have our immune system functioning in an optimal way, year-round, 365 days a year, and that’s what SmartMune was developed to do.

SmartMune™ is a new and intelligent supplement for immune system support. Developed with a unique natural ingredient, Wellmune WGP®, it is clinically proven to safely prime the immune cells that keep the body healthy year round. SmartMune will be unveiled to consumers in a nationwide Direct Response media launch on March 31, 2012.

The long-form infomercial, featuring Dr. Shawn Talbott, advises consumers about the clinically proven benefits of SmartMune and the importance of a healthy immune system. With remarkable testimonials from SmartMune users, and testaments from Dr. Shawn Talbott about SmartMune’s abilities to safely prime the immune system, this infomercial aims to educate consumers across the United States.

“After seeing this commercial, consumers of all ages will begin to understand that SmartMune is an essential supplement for their daily health,” said Glenn Sherburne, President of MunaCare, LLC, the marketer of SmartMune. “This infomercial was developed by a talented team and effectively captures SmartMune’s strength and its unprecedented characteristics.”

Dr. Talbott, a World Renowned Nutritional BioChemist and spokesperson for SmartMune, explains how SmartMune is the dietary supplement for a healthy immune system. Having authored books like The Secret of Vigor and The Immune Miracle, Dr. Talbott has a vast background on health and wellness products and their effect on the human body. He is also a triathlete and marathon runner, demonstrating that he practices what he preaches. Dr. Talbott explains how SmartMune helps prime the innate immune cells, which are the first line of defense of an immune system.

“Most people don’t event think about their immune system until there is a problem,” said Dr. Talbott in the SmartMune infomercial. “That’s the wrong way to think about our immune systems. We want to have our immune system functioning in an optimal way, year-round, 365 days a year, and that’s what SmartMune was developed to do.”

Sherburne turned to Dan Molloy and Robert Barnes of revDRTV to define the SmartMune brand and produce a compelling infomercial and Direct Response campaign. RevDRTV chose successful Direct-Response television writer Terry Finn Direct to script the SmartMune infomercial.

Unlike any other wellness product on the market, SmartMune primes and enhances the body’s immune system to fight harmful effects instead of boosting or over stimulating the immune system. By strengthening the function of key immune cells, SmartMune helps maintain energy, vitality, and mental clarity, as well as supporting general health and wellbeing. Wellmune WGP, the active ingredient in SmartMune, is Generally Recognized as Safe (GRAS) under U.S. FDA regulations, is free of any genetically modified organisms, and is non-allergenic.

About SmartMune™
SmartMune is a natural supplement whose active ingredient Wellmune WGP is clinically proven to safely strengthen your body’s key immune responses. SmartMune activates billions of innate immune cells that are part of the body’s natural defenses, to prime the immune defenses without over stimulating the immune system. This unique ingredient’s patented, year-round protection is the culmination of more than $300 million in research with leading university and government institutions. Clinical studies demonstrate that the active ingredient in SmartMune strengthens the function of key immune cells, maintains energy, vitality and mental clarity, and activates key immune cells to protect against the harmful effects of stress.

Additional wellness products include: SmartMune Extra Strength, SmartMune Stress Relief with Relora, SmartMune for Kids and SmartMune Anti-Aging Moisturizing Cream. For more information, visit: http://www.SmartMune.com.

About Wellmune WGP®
Wellmune WGP® is a natural carbohydrate that is clinically proven to strengthen key immune cells that keep the body healthy. This unique food, beverage and supplement ingredient is Generally Recognized as Safe (GRAS) under U.S. FDA regulations. It is also patented, Kosher, Halal, non-allergenic and free of genetically modified organisms. This award-winning ingredient is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.

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