"Fanplayr and Shopify make it easy for online retailers wanting to improve connections with existing customers and expand their customer base while improving ROI for coupons and offers promotions," explained Simon Yencken, CEO for Fanplayr.
Palo Alto, Calif. (PRWEB) March 27, 2012
Online retailers looking to target and convert the new social consumer to sales now have Fanplayr, the leader in social coupons & offers game marketing. Today Fanplayr announces a strategic integration partnership with Shopify that enables online retailers to take advantage of a growing marketing trend called gamification. Using Fanplayr, which is now available at Shopify's App Store, online retailers are able to easily set-up fun social coupons & offers marketing games and promote them using Fanplayr across their Facebook & Twitter pages, website & eCommerce product pages, email and Facebook Ads.
“I’m a Shopify online retailer who chose Fanplayr to power my social coupon and offer marketing because it allows me to use one platform to promote my coupon promotions across all my marketing & advertising channels. I ran my first Fanplayr Play2Win Facebook Coupon Ad campaign last weekend and saw record Facebook Ad click-throughs, new customer acquisition and sales. I'm hooked and, more importantly, my customers are too,” says Michelle Sylvester, owner of http://www.sewisyourbaby.com.
“We’re excited to see the traction Fanplayr is getting from our partner integration with Shopify and stories like Michelle’s are driving Fanplayr’s rapid growth. The new social consumer wants to have fun when shopping and playing to win a Fanplayr social coupon makes for a better online shopping experience that drives more reach, influence and sales,” said Mark Schreiber, CMO for Fanplayr.
According to a recent report from Forrester Research, online shoppers will spend $226 billion this year and $327 billion in 2016. eMarketer also recently reported that 92.5 million Internet users will use online coupons in 2012.
“More people are shopping online, using coupons and engaging with others across social networks,” explained Simon Yencken, CEO for Fanplayr. “Fanplayr and Shopify make it easy for online retailers wanting to improve connections with existing customers and expand their customer base while improving ROI for coupons and offers promotions.”
Shopify is an ecommerce platform that allows individuals and businesses to create awesome online stores. Shopify currently hosts over 20,000 active online retailers, including: Angry Birds, Amnesty International, General Electric, Tesla Motors, LMFAO, Foo Fighters, Encyclopedia Britannica, Tata Group, Evisu Jeans, DODOcase, Penny Arcade, CrossFit, GitHub, Evernote, and Epic Meal Time. Shopify was founded in 2004 by two snowboarding enthusiasts who wanted to create a better way to sell their snowboards online. Shopify has received $22 million in Series A and B funding from Bessemer Venture Partners, FirstMark Capital, Felicis Ventures, and Georgian Partners. For more information, please visit http://www.shopify.com.
Fanplayr’s multi-variable social marketing coupon & offer platform enables marketers to reach, influence and monetize social consumers across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Fanplayr is the first company to apply social game mechanics to the multi-billion-dollar coupon and offers industry. Using Fanplayr’s self-service campaign wizard marketers & agencies can set up a customized Fanplayr social coupon campaign in less than 20 minutes. Fanplayr is first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com