Motivity Labs Adds Executive Vice President of Global Sales

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New role highlights drive to establish presence in mobile enterprise market

Motivity Labs

A software services firm that supports rapid development and deployment of end-to-end solutions for enterprises and startups with an emphasis on mobile applications and cloud-based solutions.

Motivity Labs, a leading mobile application and development and certification company, has expanded its executive management team with the addition of Christopher Laux as the Executive Vice President of Global Sales.

The hire is part of a series of strategic actions by the company to expand its strong presence among ISVs and OEMs to the enterprise market, where its mobile strategy and development expertise along with its Global Certification Center of Excellence can support world-class programs, and is the third major announcement from the company in just four weeks’ time. Last month, the company announced its selection by Microsoft to accelerate new applications on Windows Phone, (including support for the Mobile Acceleration Week events for the third consecutive year), followed by the announcement of its selection by Microsoft to enhance the Microsoft Exchange ActiveSync Logo Program (EAS) by identifying smartphones and tablets that are enterprise ready.

“We are delighted to have Chris join our executive team and drive our strategy to penetrate the enterprise market, where his sales background across global markets and both the public and private sectors matches our goal to serve global customers across industry verticals”, said Dayakar Puskoor, Executive Chairman of Motivity Labs.

Mr. Laux is responsible for Enterprise Sales at Motivity Labs and is responsible for building, scaling and managing a growing sales organization that is expanding territory and market reach in the Enterprise arena. Most recently, Mr. Laux was Enterprise Solutions Director at iRise, a global visualization software and services firm, that focused helping Global 500 customers reduce cost and accelerate time to market of their critical business initiatives. His career includes 20 years of IT Software and Solutions selling at companies such as Keane, a Global IT Services and Outsourcing firm, Headstrong Inc. (aka James Martin & Co.), a global business consulting and IT solutions firm, and SunGard Consulting Services where he led the sales efforts within several key industry verticals including Energy and Financial Services. Chris earned a B.S. in Management from The Pennsylvania State University.

“I am extremely bullish and excited about joining Motivity Labs at this stage of their growth. Given the level of veteran leadership that literally defined the Mobile application protocols in use today, coupled with the breadth of our delivery capability both here and abroad, Motivity is poised for a breakout year and I am thrilled to be a member of this team”, said Laux.

About Motivity Labs
Motivity Labs is a software development and certification company with offices in the US and in India. It was founded by a team of successful entrepreneurs with broad experience in the mobile, wireless, enterprise and consulting sectors. Motivity Labs is a portfolio company of Naya Ventures, an early stage venture capital firm that invests in mobile and SaaS startups in the US and India. As a software development partner with Naya Ventures, the Motivity Labs team is constantly exposed to the latest trends in the mobile and SaaS arenas.

Motivity Labs collaborates with customers to define technology strategy as well as provides application development, testing and certification services. Our team members have worked with global enterprises, wireless device manufacturers & operators and startups.

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Kelly Tortorice
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