New York, NY (PRWEB) March 27, 2012
Co-hosted by Samantha Bee (@iamsambee) and Jason Jones (@jonesinforjason) from “The Daily Show”, The 4th Annual Shorty Awards honored the best of Twitter, Facebook, Foursquare, YouTube, Tumblr, Quora and rest of the social web live last night at The TimesCenter in New York City along with celebrities, industry professionals, and guests in attendance, and to a global audience via The New Livestream, capturing all of the nights events.
The Shorty Awards were created by Sawhorse Media’s Gregory Galant (@gregory) and Lee Semel (@semel). “This past year has taught the world that what happens on the social web can impact culture and society as much as what happens in a movie, newspaper, album, book or play,” said Gregory Galant,CEO of Sawhorse Media, who co-founded the Shorty Awards along with Lee Semel, CTO of Sawhorse Media. “We're proud to have built an award ceremony that rivals those in other mediums to shine a spotlight on the personalities and companies that excel on these new platforms.”
The show kicked off with welcomes from Anderson Cooper (@andersoncooper) and Piers Morgan (@piersmorgan), with the always hilarious Gregory Brothers (@gregorybrothers) treating the The Shorty Awards audience with a special live performance. Keeping the audience laughing, Tracy Morgan (@realtracymorgan) was featured in an exclusive video short made for the ceremony. Mayor Michael Bloomberg (@MikeBloomberg) also accepted an award presented by Foursquare co-founder and CEO Dennis Crowley (@dens).
Awards were presented by Tiffani Thiessen (@TAThiessen), Chef Roblé (@ChefRoble), Miss USA Alyssa Campanella (@MissUSA), Miss Teen USA Danielle Doty (@MissTeenUSA), Aasif Mandvi (@aasif), Charlie Todd (@charlietodd), Mike Bettes (@TWCMikeBettes), and Don Tapscott (@dtapscott). Ricky Gervais (@rickygervais) made a video appearance during the event and was awarded this year’s Lifetime Achievement Shorty Award. Foursquare founder Dennis Crowley (@dens), Tumblr founder David Karp (@davidkarp), and Quora founder Charlie Cheever (@ccheever) were also in attendance as guest presenters who honored the top users of their platforms.
Winners from the sponsored categories included Christopher Brisley (@TakeAChallenge) for the #SocialFitness Award (Presented by Anthem Blue Cross and Blue Shield’s @HealthJoinIn), Justin Bieber (@justinbieber) for the #Celebrity Award (Presented by @BIO), and Curtis Paradis (@CurtisParadis) for the #YouTubeStar Award (Presented by @AETV’s #BreakoutKings). Emily Rahimi & Commissioner Cassano (@FDNY) received the #LifeSavingHero Award (Presented by The @WeatherChannel), with Andy Gabrielson (@FindTheTornado) winning the #Weather Award (Presented by The @WeatherChannel). Stephanie Schierholr received the Best Social Media Manager Industry Award (Presented by @Spredfast) for SpaceTweeps for Stephanie Schierholz!, produced by NASA (@NASA), and Instagram (@Instagram) received a Shorty Award in the #Apps category (Presented by @PepsiCo). Andy Carvin (@acarvin) won a Shorty Award in the #Journalist (Presented by @MuckRack) category. The Real-Time Academy of Short Form Arts & Sciences, comprised of leaders in technology, journalism, business and culture, selected the following winners:
The Winners of The Fourth Annual Shorty Awards (listed alphabetically by category):
#Activism: Occupy Wall Street (@OccupyWallStNY)
#Actor: Nathan Fillion (@NathanFillion)
#Actress: Selena Gomez (@selenagomez)
#Apps: Instagram (@Instagram)
#Band: Jonas Brothers (@JonasBrothers)
#Celebrity: Justin Bieber (@justinbieber)
#Charity: Random Acts, Cinde Monsam (@therandomactorg)
#Comedian: Jim Norton (@JimNorton)
#Comedian: Matt Walker (@funnymatt)
#Director: Katherine Brooks (@thekatbrooks)
#Director: Alfredo Flores (@AlfredoFlores)
#FakeAccount: Dilma Rousseff (@dilmabr)
#FakeAccount: The Fake ESPN (@TheFakeESPN)
#Fansite: Sherlockology (@Sherlockology)
#Fashion: Luke Reichle (@redcarpetluke)
#Finance: GS Elevator Gossip (@GSElevator)
#Food: Epic Meal Time (@EpicMealTime)
#Food: Mud Baron (@Cocoxochitl)
#Gaming: The Sims 3 (@TheSims3)
#Government: NASA (@NASA)
#Green: Jerry James Stone (@jerryjamesstone)
#Humor: Ryan Higa (@TheRealRyanHiga)
#Journalist: Andy Carvin (@acarvin)
#LifeSavingHero: Emily Rahimi & Commissioner Cassano (@FDNY)
#Music: Justin Bieber (@justinbieber)
#Photography: Adam Bouska (@bouska)
#Science: Brendan Maher (@NatureNews)
#Singer (Vox Populi): Agnes Monica (@agnezmo)
#SocialFitness: Christopher Brisley (@TakeAChallenge)
#Sportsteam: Liverpool FC (@LFC)
#Travel: Charles Trippy (@charlestrippy)
#TVShow: Attack of the Show (@aots)
#VideoBlogger: Fafa the Groundhog (@FafaGroundhog)
#Weather: Andy Gabrielson (@FindTheTornado)
#Webshow: Awkward Black Girl (@awkwardblkgrl)
#YouTubeStar: Curtis Paradis (@CurtisParadis)
Foursquare Mayor of the Year: Michael Bloomberg (@MikeBloomberg)
Real-Time Photo of the Year: Stefanie Gordon (@Stefmara) for tweeting a photo of Space Shuttle Endeavor from a commercial airliner
Louise Macabitas for “Police Pepper-Spraying UC Davis Students.”
Real-Time Photo of the Year: “Police Pepper-Spraying UC Davis Students” Louice Macabitas
Microblog of the Year on Tumblr: We are the 99 Percent – Creator/Co-editor: Priscilla Grim
Quora Answer of the Year: Justin Freeman – Question: What’s the best way to escape the police in a high-speed car chase?
Quora Answer of the Year: Matan Shelomi – Question: If you injure a bug, should you kill it or let it live?
Industry Winners (listed alphabetically by category):
Best Branded YouTube Channel: The Visionaire Group: KungFu Panda 2 YouTube Brand Channel
Best Integration of Social Media with Live Television: Viacom (MTV Networks): VMA Twitter Tracker
Best Location-Based Marketing: Walgreens: Check-ins That Make a Difference
Best Overall Brand Presence on Facebook: Nickelodeon: SpongeBob SquarePants
Best Overall Brand Presence on Tumblr: BBC America: Doctor Who Tumblr
Best Overall Brand Presence on Twitter: Bob Maron: @CharlieSheen
Best Social Commerce: Viking Range Corporation: Leanne Gault
Best Social Media Campaign for Film: Paramount Pictures: Super 8 Movie - Super 8 Secret
Best Social Media Campaign for Gaming: Promethium Marketing: Discover Your Legacy - Assassin's Creed: Revelations
Best Social Media Campaign for Television: USA Network: Psych HashTag Killer
Best Social Media Manager: Stephanie Schierholr for SpaceTweeps for Stephanie Schierholz! Produced by NASA (@NASA)
Best Use of a Hashtag on Twitter: Bob Maron: @CharlieSheen
Best Use of Facebook in a Campaign: HBO: True Blood “Immortalize Yourself” Facebook Application
Best Use of Foursquare in a Campaign: Walgreens: Check-ins That Make a Difference
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: Nickelodeon's 'Kids' Choice Awards 2011'
Best Use of Social Media for a Consumer Product or Service: 360i: Dentyne Safe Breath Alliance
Best Use of Social Media for Customer Service: Research in Motion: Support At The Scale of BlackBerry
Best Use of Social Media for News: CNN Worldwide: The Global Networks of CNN Dominate on Social Media
Best Use of Social Media for Sports: Major League Baseball: MLB Fan Cave
Best Use of Social Media in a Mobile Campaign: Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon
Best Use of Social Media in an Awards Show: Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)
Best Use of Social Media In Real Life (“IRL”): Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World
Best Use of Twitter Ad Platform: Edelman: Volkswagen's All-New 2012 Beetle Launch
Best Use of the Twitter in a Campaign: 9/11 Commemoration
Best Use of Video in a Social Media Campaign: CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading
Best Viral Campaign: BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference
Boldest Social Media Campaign of 2011: VH-1: Do Something Awards: Give a Shit!
About the Shorty Awards: The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web.
About Livestream: Livestream (http://new.livestream.com/) is the market leader for live event coverage. With simple to use technology, our service allows anyone to broadcast live to the web, as well as being the top destination for live content from around the world. Our clients include Facebook, The New York Times, ABC News, CBS News, Associated Press, HBO, AT&T, PepsiCo, Electronic Arts, Adidas, The Academy Awards, Warner Bros. Records, and Paramount Pictures.
About the Real-Time Academy of Short Form Arts and Sciences
The Real-Time Academy of Short Form Arts & Sciences, comprised of leaders in technology, journalism, business and culture, plays a role in choosing the winners from Shorty Awards finalists. The group includes Apple Co-Founder Steve “The Woz” Wozniak, actor, writer and executive producer Nick Cannon, actor Charlie Sheen, Foursquare co-founder and CEO, Dennis Crowley, Craigslist founder, Craig Newmark, Dean of Student affairs for Columbia Journalism School and CNET Tech Columnist Professor Sree Sreenivasan, actress and philanthropist Alyssa Milano and Wikipedia founder, Jimmy Wales.
To learn more about the Real-Time Academy of Short Form Arts & Sciences, visit
About Sawhorse Media
Sawhorse Media (http://www.sawhorsemedia.com) filters, curates, and makes sense of the real-time web by creating fun, engaging, and useful products. Sawhorse sites include Muck Rack, delivering the tweets of what journalists are saying in real-time, and Listorious, the best Twitter people search on the web.