AMIClubwear, Premier Online Retailer, Launches the 1st Ever Retailer’s Fashion Magazine

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AMIClubwear launches the first ever Retailer’s Online Fashion Magazine for practical fashionistas who want to remain in style through easy and difficult times. Through a bird’s-eye view of the fashion and beauty landscape via AMI magazine, women in search of their fashion identities will find practical yet fashionable styles to suit their personalities.

AMI Women's Magazine

AMI Women's Magazine

AMIClubwear is always at the forefront of fashion innovation. And true to the company’s spirit of dynamism, it is now the 1st Online Retailer to launch its own online women's magazine! With a loyal following of fashionistas and wannabe stylistas on their social media channels, AMIClubwear has developed a strong relationship with online fans. The new online magazine is therefore in a position to truly reflect the genuine interest areas of AMI’s audience so it can continuously provide fresh, entertaining, and engaging topics along these lines.

In addition to celebrities & models, AMI also finds true fashion and beauty inspiration in the brand’s own fan base. The magazine believes strongly in different interpretations of beauty, and this belief will certainly be reflected in the features of the magazine. In addition to interesting articles and enticing visuals, a look book section where brand enthusiasts can provide photos and commentaries on themselves to represent their own personal style, will add a different and exciting dimension to the online magazine.

The AMI Magazine strives to be engaging in every way because its driving purpose is to inspire and motivate the average woman to create the fashion style and lifestyle she desires, without overspending. Keeping up with changing styles in difficult economic times poses a problem for every fashionista as many of them find themselves faced with budget constraints. AMI Magazine commits to guiding the practical woman so she need not sacrifice style even during crunch time.

Fashion may be thought of as frivolous but being fashionably put-together adds remarkably to any woman’s confidence and self-esteem. When a woman has loads of those, she will begin to aspire to greater things. As the entrepreneur extraordinaire Yang Yang (the self-made woman behind AMI Clubwear) is wont to say “Your fashion style projects your image. And if you want people to WANT to get to know you and discover what you’re about, you must dress for the occasion. Fashion may look intimidating, but the first step towards making fashion work in every area of your life is as simple as - not wearing jeans to a formal party.”

Lastly, in keeping with AMI Magazine’s style guide for the fashionably practical woman, affordable yet stylish fashion will also make the pages of the magazine. These visually striking fashion recommendations will allow women to make smart fashion choices in an instant! AMI Magazine knows that when it comes to projecting a confident, fashion-forward image, there IS no time to waste.

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Michael Pam
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