UmeNow: "Privacy Mom" Applauds FTC for Exposing Data Brokers Tracking Us

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"We need federal laws to stop tracking by data brokers, who buy and sell personal information as if it were a commodity like soy beans or silver," said Evelyn Castillo-Bach, privacy advocate and founder of UmeNow.com.

Privacy is not a luxury.

Most people do not know or refused to believe that data brokers exist. They buy and sell personal information as if it were a commodity like soy beans or silver.

UmeNow announced today that it supports the Federal Trade Commission intention to obligate data brokers to disclose how they collect their information and what specific data they have on individuals. "Until now most people did not know or refused to believe that data brokers exist," said Evelyn Castillo-Bach, founder of the super-private network UmeNow.com and outspoken privacy advocate, known to her followers as Privacy Mom.

"We support FTC efforts to hold data brokers accountable, but intention is not enough. We need federal laws to protect the American consumer from being tracked by data brokers who buy and sell personal information as if it were a commodity like soy beans or silver," said Castillo-Bach, who has publicly stated that data brokers get much of their information from giant tech companies posing as social networks, games and apps.

According to the FTC report released yesterday and titled Protecting Consumer Privacy in an Era of Rapid Change, data brokers are in the business of compiling, buying, and selling highly personal information about everyone. The report makes two recommendations to increase transparency. First, it reiterates the Commission's prior support for legislation that would provide consumers with access to information held by data brokers. Second, it calls on data brokers to explore creation of a centralized website where consumers can get information about their practices and their options for controlling data use.

Company Information:
UmeNow has banned all tracking and all ads. UmeNow's 2-tier membership structure promises the same privacy protection to its free members. Premium level members who subscribe for $6.00/ month have access to all site areas.

Evelyn Castillo-Bach is the founder of UmeNow and Collegiate Nation. UmeNow entered into its silent launch in July 2011. Collegiate Nation--also known as GoCNCN.com-- is the first and only private network exclusively for college students. Castillo-Bach was interviewed earlier this year by Miami television to address privacy issues impacting college students.

Both UmeNow and Collegiate Nation are known for fiercely protecting the privacy rights of its members. All ads, third party apps and games are banned because they are back doors to tracking and extracting private information. Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.

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Jennifer Wright
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