Globetrotting children are influencing the travel decisions of the over 50s

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Data released by online travel insurance provider Cheap shows a increase in the travel decisions of the older traveller based on reviews by family and friends.

Cheap.co.uk

They have grown older knowing that visiting the far corners of the world is very much a possibility.

Globetrotting children are influencing the travel decisions of the over 50s meaning a wider range of locations and experiences for the older traveller.

Data compiled by Cheap.co.uk shows that older travellers are becoming more adventurous with an increasing number of UK residents dreaming of travelling upon retirement age.

A member of the Cheap team stated: “travel has become a lot easier for recent generations of the over 50s, they have grown older knowing that visiting the far corners of the world is very much a possibility. This has lead to them growing older dreaming about the various destinations which their previous generations had only thought were for the heavily privileged few.”

Cheap data showed that just over fifteen percent of those surveyed visited a particular location based on the recommendations of their children, locations they had previously not considered as their ideal holiday hotspot. Whilst it’s unlikely you will see your parents or grandparents off on party holiday in Ibiza this coming summer, a higher percentage of the older travelling generation are looking to head to more lively locations such as heavily tourist populated beach resorts when compared to data from 1996, many are also flying further afield then before.

“The older generation are hearing travel stories from family members, their friends and neighbours which inspires their imagination and they seek similar experiences.”

A review from such trusted sources clearly means a lot to the older traveller. Many don’t have the computer skills to search the web for reviews and don’t trust the internet as a whole.

Cheap.co.uk compiled data by querying over 65s travel insurance customers and single trip travel insurance customers from the past twelve months.

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Simon Boynton

Terry Exley
Cheap.co.uk
+44 (0)1245 211401
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