Flat Rate Carpet Goes Viral with Carpet Cleaning

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Flat Rate Carpet follows the social network beat to spread brand awareness throughout New York and the Tri-State Area.

Flat Rate Carpet, a local New York professional cleaning service provider, proudly introduces a new animated short film about their carpet cleaning process and service. The video represents a push towards the company’s integration of modern marketing in client building. This video targets new clients and hopes to engage them fully in their social media networks.

Social marketing helps turn lesser-know topics into influential cultural changes and commentaries. If used correctly, social marketing can tip a product or an idea from almost non-existent to the new “it” thing quickly.

The video by Flat Rate Carpet portrays the standard process of an in-home professional carpet cleaning service performed by the company. It follows a customer from her first contact with Flat Rate Carpet all the way to the end of the service. Through a series of varied animations, the narrator explains all the big and small details associated with carpet care by Flat Rate.

Watch the video.

“If babies biting fingers, the funny things people say and rainbow sightings can go viral, why can’t we,” says Ally Baker, customer service manager. “We made this video to help our company reach more people—we wanted a fun, light hearted way to stir up some buzz about in-home carpet care.”

As a professional cleaning company with over 15 years of experience in the industry and New York, Flat Rate Carpet has seen the changes in advertising and marketing first hand. “We always look for ways to stay on-trend with our marketing approaches. We always try to stay fresh and exciting for both our existing and new customers, whether through Facebook, Twitter and, now, this video,” says Baker.

Learn more about the complete carpet cleaning service.

The video, publicly released on Monday, March 26, 2012, targets new customers who may not know where to look for a professional carpet cleaning service provider. “We find a lot of new clients seemed relieved to find us. They say they can’t always trust websites or phone books. We’re confident that this video will help broaden our reach and really help the people in need of cleaning,” concludes Baker.

Flat Rate Carpet started in 1996 to provide professional and affordable professional cleaning services to New York and the Tri-State area. The company offers expert, affordable and reliable cleaning services to thousands of local customers.

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