Highland Park, MI (PRWEB) March 29, 2012
Budco was specifically recognized for their ability to pair emerging technological advancements with great customer service to provide outstanding, innovative, end-to-end solutions for their clients.
“In our view, technology is critical, but only part of the answer,” said Budco President and CEO Terry Niles. “We see technology as an enabler that drives creative, innovative thinking, which ultimately leads us to design and implement better solutions for our clients.”
Budco believes marketing communications will continue to be significantly affected by technological advancements and that the methods and channels by which people consume information will continue to evolve.
“The trend of moving away from the more traditional offline methods of communicating to newer digital or online channels will continue,” said Niles. “However, the real challenge over the next few years will be to ensure the right mix of both offline and online channels are used in order to most effectively reach a wide-ranging audience with very different needs and expectations.”
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive, pharmaceutical, health care, retail, travel and leisure, and consumer packaged goods.