Waltham, MA (PRWEB) March 27, 2012
Act-On Software (http://www.actonsoftware) and Avitage (http://www.avitage.com) announced today a joint, syndicated, online video briefing program that applies the principles and practices of creating content like publishers, and demonstrates the power of syndication, by taking the concept of webinars to a new level.
The program titled Create Content Like a Publisher, 7 Practices to Move Beyond Concept, (introductory video at http://apps.vg/v/4f67a43eeaeac03999000647/) addresses the challenges B2B marketers face when implementing inbound marketing and content marketing strategies.
The delivery platform, based upon Watchitoo (http://www.watchitoo.com), provides a website embeddable video player. Rather than delivering through a single website as traditional webinar platforms do, programs can be syndicated through multiple third parties that promote programs to their lists and deliver programs on their branded website pages.
The platform delivers multiple presenters live in video, with synchronized video and presentation visuals, within an interactive and collaborative environment. Participants can send real time Twitter posts and even join discussions by activating webcam video and audio streams.
Donna Raines, Senior Manager of E-Marketing at Act-On explained the intent of the program: "We are committed to helping our customers get more out of our marketing automation system by improving their ability to create content. We invited Jim Burns from Avitage because they are content publishing practitioners. They have developed insights and practices over a dozen years of helping B2B marketing and sales organizations. Their publishing process creates buyer relevant, sales ready content that educates buyers and accelerates buying processes."
Jim Burns, CEO of Avitage, explained the reasons for selecting the Watchitoo online video platform: "We wanted a delivery experience that allowed us to model some of the principles and practices we are discussing. Publishers think differently and use a different process to create, manage and deliver content. Syndication is a core publishing practice. By syndicating this program for Act-On we are able to reach five times as many people as a traditional webinar, while enabling six other partners to leverage this program for their benefit."
"This has huge implications for businesses that go-to-market through a channel strategy. Channel partners lack content, subject experts and resources to create and publish content for lead generation, which lowers their selling effectiveness and efficiency. This approach can make dramatic difference."
To participate live on Thursday, March 29 at 2:03PM eastern, 11:03AM pacific, go to http://www.actonsoftware.com
About Act-On Software
Act-On Software, Inc. is an innovative provider of an “all-in-one” marketing suite that delivers the marketing automation value proposition to companies of all sizes.
Led by a team of veterans with a deep understanding of online marketing and SaaS, the company has thoroughly demystified the concepts behind marketing automation for the mainstream marketer. The Act-On solution suite provides all the tools needed to drive revenue, and includes traditional lead generation programs and as well as new social media marketing programs. The compelling "all-in-one" price puts it well within reach of all marketing budgets.
The company is headquartered in Portland, Oregon, and has offices in Sacramento and Menlo Park, CA. For more information, visit http://www.actonsoftware.com
Avitage helps B2B marketing and selling organizations grow revenue by executing content marketing and sales enablement initiatives effectively and efficiently. The company implements, and often operates, a Structured Content Publishing Program. This creates, manages and delivers content for all customer engagement purposes: from prospecting through closure to customer expansion. Customers leverage and extend their content investments, and lower unit costs. For more information, visit http://www.avitage.com
New York-based Watchitoo provides an embeddable, live multistreaming platform that allows multiple participants to see and hear one another in real time, collaborate around any form of rich media, and be viewed by an audience scalable into the thousands. For more information, visit http://www.watchitoo.com.