National Safe Boating Council Announces Recipients of 2012 “Wear It!” Grassroots Outreach Campaign

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Thirteen recipients selected to promote campaign in their area.

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Each applicant was creative and innovative, stressing the importance of a 'Wear It!' presence in their area to help promote life jacket wear and boating safety among recreational boaters.

The National Safe Boating Council (NSBC) is pleased to announce that 13 groups have been selected to receive “Wear It!” campaign resources and support as part of its “Wear It!” safe boating campaign. This grassroots outreach effort is a new way for the national campaign to reach specific boating populations throughout the United States.

In January 2012, the NSBC announced it would offer $24,000 in campaign resources and funding to support localized efforts. An Evaluation Committee was formed to review each of the 33 applications received from around the country, and select which groups would receive support.

“The Evaluation Committee was given a tough task in selecting this year’s recipients,” remarked Virgil Chambers, executive director of the National Safe Boating Council. “Each applicant was creative and innovative, stressing the importance of a ‘Wear It!’ presence in their area to help promote life jacket wear and boating safety among recreational boaters.”

The recipients represent diverse organizations with outreach networks to help promote the “Wear It!” message. Four state agencies, two U.S. Coast Guard Auxiliaries, one non-profit agency and six other organizations were selected from 11 states throughout the United States.

The North American Safe Boating Campaign (“Wear It!”) unites the efforts of a wide variety of boating safety advocates, including the National Association of State Boating Law Administrators (NASBLA), the Canadian Safe Boating Council and the many members of the National Safe Boating Council. The campaign is produced under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard. This grassroots outreach effort will allow for greater exposure of the campaign message by allowing more saturation and presence through those groups fully leveraging the “Wear It!” campaign. For more information on the campaign and to follow these grassroots efforts, visit http://www.SafeBoatingCampaign.com.

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