Argoz Socks Promotes “Rockin’ the Stevens” for Fall 2012

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Argyle sock company highlights mismatched but coordinated socks to mirror runway trends

It’s never too early to start thinking about fall fashion trends. Earlier this year, Argoz, a San Francisco-based premium argyle sock brand launched the trend of “Rockin’ the Stevens,” or mismatched but coordinated argyle socks for men and women. This trend complements those seen on the runways during the recent Mercedes-Benz Fashion Week and will be sure to up the style ante come fall 2012.

For women, prints in everything from reptile to mini-florals were popular fall 2012 trends as well as head-to-toe leather looks. The color oxblood or burgundy was a recurring theme and was present on everything from evening gowns to coats. Retro-inspired career ensembles (possibly inspired by “Mad Men”) and menswear-inspired separates remain popular items.

Additionally, military-inspired looks, patchwork-like textures, smart knits and winter white ensembles continued to grace the runway. Classic suiting will always be in style for men for fall, and this year men’s fashion will be leaning towards color and texture, layering, a “preppie with a twist” vibe and military motifs.

“Argoz socks deliver a dash of whimsical color and personality that work perfectly with fall fashion trends for both men and women,” said Dan Soha, the founder of Argoz. “We came up with the idea for ‘Rockin’ the Stevens’ because we wanted our fashion-conscious consumer to be able to express their individual style—regardless of whether they are wearing a conservative suit or jeans. The subtle mismatching of our socks will add a pop of color and fun to any outfit.”

Argoz socks are incredibly soft and made with 80 percent cotton, 15 percent polyester and five percent spandex. Knee-high socks are available starting at $18 and calf-length socks start at $15.

View the Argoz online gallery and see what color combinations are hot right now. Socks come in a brown box with an argyle-patterned interior. The box is also reversible with a to-and-from card for easy gift giving.

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About Argoz
Argoz is a specialty argyle sock brand, targeting fashionable and trendsetting individuals. The company’s goal is to help create a style that will span generations while keeping up with the most current fashion trends. Argoz offers socks at an affordable price by combining colorful fashion and quality that can be worn on and off the runway. The company currently operates an online store, along with limited availability at select San Francisco boutiques. For more information and to purchase Argoz socks visit, http://www.argoz.com.

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Alexandra Weissner
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