Pinterest opens up a promising new word-of-mouth marketing channel for brands to connect with consumers, and StrongMail Influencer fully leverages its capabilities to maximize customer acquisition.
Redwood City, CA (PRWEB) March 28, 2012
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution. StrongMail's patented referral marketing platform enables marketers to expand their reach by effectively motivating their biggest brand advocates to share content via Pinterest as well as Facebook, Twitter, email and other social networks. StrongMail also announced today a Pinterest webinar on April 11 that will cover the new channel's marketing potential.
With more than 100 million monthly visitors, brands cannot afford to ignore the marketing potential of the Internet's latest and fastest-growing social network. With Influencer's new Pinterest support, companies can enable customers to share a visual representation of products and services that is readily available to anyone who follows the customer's "pins" or who performs a relevant search on the category or description. Enabling customers to share via Pinterest also allows marketers to track what colors, shapes and words customers are drawn to and more likely to share.
"Pinterest opens up a promising new word-of-mouth marketing channel for brands to connect with consumers, and StrongMail Influencer fully leverages its capabilities to maximize customer acquisition," said Joerg Habermeier, Senior Director of Social Media Product Development, StrongMail. "When it comes to building a healthy and profitable customer base, there is nothing more powerful than word-of-mouth referral, and that is exactly what Influencer is designed to do best."
StrongMail Influencer is a proven, social-media-powered word-of-mouth customer acquisition tool that is helping brands like Discover Financial Services, Home Shopping Network and ShoeBuy.com identify and incentivize their most loyal customers to extend their brand with likeminded consumers. A turnkey solution that can be launched from any website or email, StrongMail Influencer creates a branded experience that motivates and enables consumers to easily share offers – and now images – via Pinterest, email and other popular social networks.
By combining multi-channel sharing capabilities with detailed multi-stage sharing reporting and integrated reward and fulfillment functionality, StrongMail makes it easy for marketers to launch fully branded referral marketing programs that can track performance all the way to the conversion. Not only does Influencer automate the entire word-of-mouth customer acquisition process, it allows marketers to quickly identify their biggest brand advocates in terms of both reach and the number of conversions that their sharing activities generated. This valuable data can then be leveraged to build an effective new segment for loyalty programs and future remarketing efforts.
STRONGMAIL INFLUENCER PRODUCT INFORMATION
STRONGMAIL PINTEREST WEBINAR DETAILS
ABOUT STRONGMAIL SYSTEMS, INC.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.