Local Jewelry Artisan Upcycles Her Way to Success and Gifting Opportunities to Major Celebrities

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Upcycled jewelry artist Anne Jansen, founder of The Key of A, LLC (http://www.thekeyofa.com), is one of a select group of Artisans chosen for a unique celebrity gifting opportunity in April for Tom Cruise, Katie Holmes and Suri Cruise. St. Louis based The Key of A has quickly become a recognized brand across the US, offering the widest selection of the most innovative, fashion forward styles in recycled and upcycled jewelry and accessories for both men and women.

Jansen has fast tracked her jewelry line into an ever expanding eco-vintage business that upcycles everything from water faucet handles to keyhole escutcheons.

The gifting opportunity for the Tom Cruise and Katie Holmes’ family presented itself after The Key of A’s acceptance as a member of The Artisan Group this February. The Artisan Group is an elite community of talented artisans who collectively provides a sampling of hand-crafted products to celebrities and members of the press at major award show’s luxury ‘Gift Lounges’ which are present at The Academy Awards, The Golden Globes, and The Primetime Emmy Awards, just to name a few.

Jansen has always benefited from her artistic abilities. From floral designing to rehabbing houses over the years, her creative skills have played a major role in her life. Jansen turned to jewelry when she was looking for a new project and stumbled upon an antique typewriter she had sitting on a shelf in her home. “Removing the keys from the old typewriter to make my first piece of jewelry was, in my mind, just another way that I could reuse something old and not waste the beauty of those keys,” said Jansen. “I had no idea it would turn into a thriving upcycled jewelry and accessory business four years later” she added.

Jansen has fast tracked her jewelry line into an ever expanding eco-vintage business that upcycles everything from water faucet handles to keyhole escutcheons. Her most popular and recently developed collection is handcrafted bullet and shotgun casing jewelry which is recognized for its edgy styling, contemporary feel and quirky undertones of irony as to the components’ newer use as ‘ornament’ versus their original use as ‘armament.’ When asked what makes all of her jewelry unique, she responded, “I create styles that are not only fashion forward and wearable, but are thought provoking and reflective of the past by utilizing objects that would otherwise be discarded. Focusing on form, not function, I transform them into something completely new and eye catching.” It is this ingenuity that has led to dramatic increases in her product lines, wholesale markets, participation in juried fine art shows, and acknowledgement from celebrities, e.g., Author and Chef, Georgia Pellegrini, to gifting opportunities for major Film and Television Stars.

Jansen may be seeing ‘Stars’ these days, but she plans to continue her focus on upcycling the past to coincide with the ever increasing shift in the fashion industry to eco-friendly and fair trade materials. Jansen’s creative process is eco-mindful of our environment and gives her an advantage when it comes to reusing and recycling. She feels confident this approach to creating her jewelry and accessories will gain even more attention and recognition from the fashion and celebrity scene and beyond.

You can learn more about The Key of A by visiting their website at http://www.thekeyofa.com or one of their alternate selling platforms at http://www.thekeyofa.etsy.com or http://www.goodforonefare.etsy.com. Products are also available at numerous boutiques and retail stores across the United States.

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Anne Jansen

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