iLoop Mobile Expands Partnership with Mobile Fusion

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iLoop Mobile extends high-touch services to SMB mobile marketing with Mobile Fusion’s services and expert campaign execution on the iLoop Mobile Platform.

iLoop Mobile (http://www.iloopmobile.com), the leading provider in mobile marketing services and solutions to the world’s largest brands, agencies, media companies and other enterprises, announced it has selected Mobile Fusion (http://mobile-fusion.com) as a preferred partner to provide services and mobile marketing capabilities to the growing base of small to medium-sized businesses (SMB) seeking to engage their customers via mobile devices. Mobile Fusion’s core competence in mobile marketing provides services and execution across key mobile marketing channels including SMS, MMS, CRM-based messaging, location-based messaging, coupons, mobile site development and more. The expanded partnership offers best-in-class mobile marketing campaigns that fit the specific needs of SMB companies—with expertise, services and sophisticated technology that have normally been associated with the largest brands and marketing budgets.

“Since 2009, Mobile Fusion has been one of our top partners,” says Matt Harris, Chief Executive of iLoop Mobile. “As we expand with tier-one brands and companies globally through our merger with Lenco, our Mobile Fusion partnership adds even more “high-touch” service capability in North America to better serve the large customer base of SMB customers.”

An expert in deploying mobile campaigns leveraging iLoop Mobile’s platform, Mobile Fusion brings additional service depth as well as its other digital and social media marketing capabilities. Integrating mobile, social and digital marketing, Mobile Fusion is known for its Multichannel Marketing Roadmap, a step-by-step strategic planning method that clearly identifies and prioritizes the appropriate mobile channels for target customers and objectives, and how they fit into a phased strategic marketing plan. Key capabilities include customizing Facebook pages, leveraging QR (Quick Response) codes and mobile barcodes with SMS marketing and measuring multichannel campaign performance within a single analytic dashboard.

Mobile growth continues to explode around the globe and in North America. There are more mobile phones in the U.S. than there are people and 6.1 billion mobile phones worldwide, according to The GSM Association. iLoop Mobile’s partnership with Mobile Fusion addresses the customer base of the “long tail” growth of mobile marketing for anyone seeking to add mobile engagement to their marketing or messaging initiatives.

“We are thrilled to expand our partnership to work with iLoop Mobile customers,” commented Joel Morrow, CEO of Mobile Fusion. “We look forward to helping their customers grow their mobile initiatives successfully and innovate in the years ahead.”

ABOUT ILOOP MOBILE
Announced on November 7th, 2011, Lenco Mobile and iLoop Mobile (http://www.iloopmobile.com) entered a merger agreement creating one of the leading providers in the high growth mobile marketing industry offering brands, agencies and media companies access to the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging, mobile coupons, CRM-based messaging, location-based services and targeting, mobile sites, HTML5 and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

Contact: michael dot ahearn at iloopmobile dot com Social Channels: Twitter: @iloopmobile, Scoop.it, Slideshare

ABOUT MOBILE FUSION
A leading mobile marketing and social media agency, Mobile Fusion (http://mobile-fusion.com) helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com, email info at mobile-fusion dot com or call 800.431.8556.

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Michael Ahearn