Effect Web Agency Announces New Process to Forecast Business Web Success in Today's Economy

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In a lean economy, many businesses are spending less and being more intentional about what money is spent on. A web design company in Elkhart, Indiana has innovated a new process to calculate return on investment for search marketing to help businesses proceed wisely.

With today's economy more business owners are making marketing investment decisions based on expected return on investment. While web development companies create and launch new websites for clients, it's often without a plan for return on investment. Some businesses are looking before they leap through a unique, cost-effective web ROI analysis process available through Effect Web Agency.

While Effect provides professional website design services like universal websites, social media, search engine optimization (SEO), and Web apps - the difference is the strategy and planning process they call 'Insight Lab'. Insight Lab brings a client through a few steps to ultimate form a recommended web plan.

The first step is getting the Web directors in sync with the vision, objectives, constraints and parameters of the project. This allows the web team to size of the scope, see the challenges, understand the goal, and begin the second step.

Step Two is researching the opportunities in the various online marketing channels. Effect's directors include 13-year natural search optimization veteran Shawn Nafziger, a dedicated Pay-Per-Click Director with an impressive client history and Social Media Director Alzay Calhoun, whom planned and executive the successful Sprite Step-Off campaign.

Then the web directors form the Insight Lab Report and present their recommendations to the client.

"Understanding the opportunities clearly before execution makes the difference between satisfaction and disappointment", says Steve Schmidt, Web Strategist of Effect, "Yep, there are many times when our reports show that it doesn't make sense to do this or that. The client makes an informed decision. If we've adequately sized up the reality of the matter and the client made a smart choice based on it, we've accomplished our mission."

With concentrated focus on their client's current situation, EWA formulates custom marketing opportunities to forecast cost, expected results, and timeframes. Their clients "look before they leap" knowing the estimated outcome of their marketing strategy before the plan is executed – saving money and time.

To impact client results in a bigger way, Effect Web Agency teamed up with two complimentary companies to achieve what most agencies don't have: true specialists in web, branding, advertising, and business development. This unique team includes the branding and advertising veterans of Taigmarks, and the business development strategists at Spearhead Sales & Marketing. This triad of companies work together like as one organization to provide a big-picture approach to marketing and Web strategies.

Company president, Steve Schmidt, notes, "Companies are seeking cost-effective solutions and we offer an all-star lineup of sales and marketing expertise through one point of contact."

Many companies today already have in-house marketing teams. Steve Schmidt cites "To be competitive today, companies need to partner with experts who offer a fresh perspective outside of the company. Being "in it" all the time often yields an inaccurate view." Other advantages gained from the "outside" are specialized expertise, faster implementation, and collaboration without company politics.

Effect Web Agency is located downtown Elkhart, Indiana, and has helped companies leverage objective Web planning and implementation for eight years.

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