FCP Stores Launches Do-It-Yourself Automotive Video Channel

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FCP, an industry leader in online auto parts sourcing, today announced the creation of its new FCP Stores YouTube channel. This exclusive channel will feature a number of how-to videos as well as informal behind-the-scenes glimpses of FCP’s operation. FCP’s YouTube channel already features a number of automotive repair videos to help customers manage routine maintenance more easily. The YouTube channel will be updated several times weekly to provide even more information and entertainment for FCP’s customers.

YouTube is one of the best venues to reach our existing customers

FCP, an established industry leader in online auto parts sales, today announced the unveiling of their new YouTube channel, which is available at http://www.youtube.com/user/fcpgroton/featured. A number of videos have already been uploaded to the channel and are currently available for public viewing. The company expects to add more videos several times weekly. Planned categories include Volvo repair videos, Audi repair videos and other step-by-step repair and replacement videos designed to help FCP’s customers perform basic automotive maintenance tasks at home. The FCP Stores YouTube channel will also include car and owner profiles featuring customers and staff members as well as videos showcasing new product lines available for purchase through FCP’s websites http://www.fcpeuro.com and http://www.fcpimport.com.

This new avenue for reaching customers will allow FCP to provide a higher degree of service while allowing consumers an inside look at the market-leading automotive parts company. FCP has long been a force for innovation and a leader in customer service in the auto parts marketplace. Nick Bauer, the president of FCP, commented, "YouTube is one of the best venues to reach our existing customers and to touch base with other European and Asian import car owners. The new FCP channel will feature a wide variety of subjects ranging from a step-by-step BMW rear shock replacement video to staff profiles and other behind-the-scenes videos of our operations."

Planned videos include Audi, BMW and Volvo repair video tutorials and other detailed how-to videos with explanations and demonstrations by FCP's own ASE certified technicians. Current customers of FCP’s online sites will enjoy the opportunity to put faces with the voices and names of the customer service representatives and technicians who have provided them with service in the past. The YouTube channel will be a useful tool for prospective customers as well; it is intended to give them a greater degree of insight into the inner workings of the company. From its humble beginnings as a small, family-owned company, FCP has grown to become the most respected and trusted online source for OEM replacement parts for European cars. The company's new YouTube channel is one more way FCP is working to serve its customers better.

About FCP Stores
Established in 1986, FCP is dedicated to providing the highest quality OEM auto parts at the lowest prices in the automotive marketplace. FCP Euro offers BMW, Volvo, Volkswagen, Audi, Mercedes and Saab auto parts to its customers throughout the world and can also provide a full range of Asian import auto parts through its sister website FCP Import. FCP Euro and FCP Import order their parts direct from the manufacturer and ship from their warehouse in Old Saybrook, Connecticut. This allows FCP to pass the savings along to their customers and provide them with the best possible deals on the full range of European and Asian import auto parts.

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Alex Frank
FCP Groton
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