Workshop attendees will walk away from the session with a better understanding of what relevant content really is, how to deliver it to different segments of their target market via multiple channels, and the benefits of doing so.
New York, NY (PRWEB) March 28, 2012
Content is king, so they say, and no one knows it better than the staff at Relevantor LLC. Their content optimization service is allowing businesses to leverage content in an entirely new way by eliminating one-size-fits-all landing pages and instead, presenting relevant content to every online visitor.
Since the debut of its relevant content optimization service last year at ad:tech NY, Relevantor LLC has been hard at work helping small and medium sized businesses increase their conversion and ROI by delivering personalized content to their online visitors, a feat made possible by Relevantor’s relevant content algorithm which uses demographic and behavioral data to predict what web content individual visitors will find most appealing.
At this year’s premiere digital marketing conference, ad:tech San Francisco, Relevantor will be hosting a workshop entitled Content Personalization – Heightening Engagement through Relevant Content on Wednesday, April 4th at 11:30.
Panel participants will include Brian Baker from Three Ships Media, Geoff Knight from TheOfferMachine.com & Atomic Leads.com, Matt Peters from Pandemic Labs, and Efi Rodik, Co-Founder and CEO of Relevantor LLC. Jeff Swisher, Sales and Marketing Consultant for Relevantor LLC and Pres. of Swisher Sales will moderate the discussion.
“It’s my pleasure to be able to host this workshop, and I’m in very good company. These guys understand what online consumers are really craving these days—quality, personalized content that strikes a chord,” says Rodik.
Workshop attendees will walk away from the session with a better understanding of what relevant content really is, how to deliver it to different segments of their target market via multiple channels, and the benefits of doing so including higher levels of engagement and increased conversion.
Attendees need only an exhibit hall pass to attend the workshop. Interested parties can learn more about the conference and register for the event at ad:tech’s website.
About Relevantor LLC
Relevantor LLC is a web marketing company that specializes in content optimization. Its flagship service, Relevantor™, decreases bounce rates by delivering relevant content to individual visitors as soon as they land on a website. The company was founded by a team of web marketing, design, and programming experts and is based in New York City.
About ad:tech San Francisco
ad:tech San Francisco is considered “the” digital marketing event. This year’s 2-day conference is poised to be bigger and better than ever with over 10,000 attendees, 250+ exhibitors, and more than 35 breakout sessions featuring thought leaders in every area of web marketing including social media, email marketing, branding, mobile marketing, and much more.